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# Hip-Hop Swagger Apparel
Bee Line Fall/Winter 2012 Collection Premiers in Tokyo

By Trenton Millar | Published 2012-09-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bee-line-fallwinter
References: [hypebeast](http://hypebeast.com/http://www.bbcicecream.com/lookbook/) & [bbcicecream](http://www.bbcicecream.com/lookbook/)

The [Billionaire Boy’s Club](https://www.trendhunter.com/trends/clarks-originals-2) ‘Bee Line’ Fall/Winter 2012 collection is the inaugural release from Mark McNairy and Pharrell Williams’ collaborative efforts. The design duo is known for its [preppy street wear style](https://www.trendhunter.com/trends/beams-plus-2), which translates quite nicely to its first clothing line.

The Bee Line collection is put together, yet relaxed. Relaxed fit pants with rolled-up bottoms appear on the models, as do padded vests and flat-brimmed caps. [Camouflage print](https://www.trendhunter.com/trends/bape-x-ovo-1) is used as well in both green and brown varieties.

My favorite piece is the metallic gold-sleeved bomber jacket. Definitely a statement item, the jacket is able to to catch people’s eye without being too loud.

The Bee Line Fall/Winter 2012 inaugural collection is to be released on August 31st at Billionaire Boy’s Club’s Tokyo location and later on stock lists world wide.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 92% | Activity: 80% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Preppy Street Wear:** Combine preppy aesthetics with street wear style to create unique and fashionable clothing lines.
- **Relaxed Fit:** Design relaxed-fit pants and clothing items that provide comfort without sacrificing style.
- **Statement Jackets:** Incorporate metallic or eye-catching elements into jackets to create bold fashion statements.

### Where This Applies

- **Fashion Retail:** Explore the potential to attract customers with unique preppy street wear collections.
- **Apparel Manufacturing:** Invest in the production of relaxed-fit clothing items that cater to the preference for comfortable fashion.
- **Accessories Design:** Create statement jackets with eye-catching details and materials to offer distinctive options in the fashion market.

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