# Sustainable Private Label Wines Bee Lightly Wines are Launching Exclusively at Albertsons By Michael Hemsworth | Published 2024-09-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bee-lightly-wines References: [storebrands](https://storebrands.com/albertsons-debuts-bee-lightly-own-brand-wines) & [albertsons](https://www.albertsons.com)  Bee Lightly wines are a new private label wine range arriving exclusively at Albertsons to provide shoppers with several options to try out that don't skimp on flavor or sustainability. The wine range consists of two options including Bee Lightly Chardonnay and Bee Lightly Rose, which are each packaged inside flat sided bottles from [Packamama](https://www.trendhunter.com/trends/galoupet-nomade-rose) that are made with 100% recycled PET. This gives the wines an eco-friendly edge, while their 91 point ratings from The Tasting Panel positions them as a competitive option for shoppers to pick up. Master of Wines Curtis Mann spoke on the new Bee Lightly wines saying, "At [Albertsons Cos.](https://www.trendhunter.com/trends/albertsons-lemoninspired-products), we are continuously looking for ways to distinguish ourselves within the wine sector and to expand our diverse selection of quality wines for our customers. By launching our new Bee Lightly selection, we are offering shoppers quality, affordable wines from France while also redefining wine packaging standards.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 41% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** Bee Lightly wines utilize 100% recycled PET for their bottles, promoting a shift towards sustainable packaging in the wine industry. - **Private Label Wine Innovation:** Introducing a private label wine with high ratings, Bee Lightly exemplifies the potential for store brands to compete with established wine brands. - **Sustainably Sourced Products:** Bee Lightly wines, with their emphasis on sustainability and high-quality taste, reflect a growing consumer demand for eco-conscious alcoholic beverages. ### Industries Being Reshaped - **Wine Manufacturing:** The wine manufacturing industry can explore new packaging materials and sustainable practices as showcased by Bee Lightly wines. - **Retail and Supermarkets:** Retailers like Albertsons benefit from offering exclusive private label wines that focus on sustainability and quality, enhancing their competitive edge. - **Recycled Materials Production:** The use of 100% recycled PET in wine bottles highlights opportunities for growth and innovation within the recycled materials production sector. ## Related on Trend Hunter - [Lightweight Wine Bottle Packaging](https://www.trendhunter.com/trends/aldi-and-greencroft.md) - [Sustainably Packaged White Wines](https://www.trendhunter.com/trends/wise-wolf-sauvignon-blanc.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Paper-Packaged Private Label Wines](https://www.trendhunter.com/trends/the-collective-good-wine-range.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Low-Cost Private Label Wines](https://www.trendhunter.com/trends/california-heritage-collection.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Accessible Private Label Wines](https://www.trendhunter.com/trends/aldi-specially-selected-wine-collection.md) - [Convenience Store Wine Ranges](https://www.trendhunter.com/trends/private-label-wine.md)