# Programmable Tech Purses Bee & Kin's New Purse Can Be Programmed to Do a Range of Tasks By Grace Mahas | Published 2019-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bee-kin References: [fastcompany](https://www.fastcompany.com/90396806/a-high-tech-handbag-eco-friendly-sneakers-and-other-products-fast-company-is-loving-this-month?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [beeandkin](https://beeandkin.com/collections/all) Bee & Kin, a New York-based accessories brand, recently partnered with technology company Flic in order to design the [Sidekick](https://www.trendhunter.com/trends/wearable-mobility-device) -- a programmable purse that is both stylish and functional. The new high-tech purse is able to do a variety of tasks at the click of a button including finding your missing smartphone, playing music, sharing your location, or calling a car. Bee & Kin's new Sidekick purse is perfect for the modern woman and will "turn your accessories into wearable technology." The purse itself boasts a hexagonal shape with a small cross-body chain and is available in an array of colorways including [Tangerine](https://www.trendhunter.com/trends/green-tangerine-alpha-line), [Capri](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks), and Lemon -- to name a few. Consumers can purchase the product online for $495 USD. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 99% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Programmable Purses:** The programmable purse trend allows for the integration of technology and fashion, creating innovative and functional accessories. - **Wearable Technology:** The rise of programmable tech purses showcases the growing demand for wearable technology that seamlessly blends into everyday life. - **Smart Accessories:** Programmable purses represent a trend towards smart accessories that can perform various tasks, providing convenience and utility for users. ### Sectors Adopting This - **Fashion Accessories:** The fashion accessories industry can leverage the programmable purse trend to create new product offerings that combine style and functionality. - **Technology:** The technology industry has an opportunity to collaborate with fashion brands to develop innovative wearable tech solutions like programmable purses. - **Consumer Goods:** The consumer goods industry can tap into the demand for smart accessories by creating programmable products that enhance everyday tasks and experiences. ## Related on Trend Hunter - [Outfit-Matching OLED Handbags](https://www.trendhunter.com/trends/peuty-infinity-bag.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Clutch Purse Smartphone Concepts](https://www.trendhunter.com/trends/honor-v-purse.md) - [Tech-Inspired Luxury Accessories](https://www.trendhunter.com/trends/tamagotchi-handbag.md) - [Female-Focused Smart Wallet Solutions](https://www.trendhunter.com/trends/iclutch-smart-wallet.md) - [Sophisticated Belt Bags](https://www.trendhunter.com/trends/the-clio.md) - [Tech-Enhanced Cosmetic Bags](https://www.trendhunter.com/trends/smart-cosmetic-travel-case.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Smartphone-Charging Smart Wallets](https://www.trendhunter.com/trends/smartphonecharging-smart-wallets.md)