# Bee Bearding Publicity Stunts This Man Takes Bee Bearding to a Whole New Level to Sell His Honey By Jennifer Paul | Published 2014-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bee-bearding References: [mashable](http://mashable.com/2014/04/12/chinese-man-covered-bees/) & [afp](http://www.afp.com/) She Ping is a Chinese beekeeper and [honey merchant](https://www.trendhunter.com/trends/multifloral-honey) who decided to take bee bearding to a new level to increase sales of his honey. He did the publicity stunt in hopes of breaking a world record for bee bearding, but fell short by a little bit. He ended up covering his body in over 460,000 bees. Bee bearding is extremely popular in the city of Chongquing in southwestern China. Personally, I am terrified of bees more than spiders so this is something I would never want to witness in real life. The process of getting the bees placed around body starts with placing the [queen bee](https://www.trendhunter.com/trends/birks-for-bees) on your body in a small cage. Eventually, other bees will swarm all over the person. Ping was protected by a plastic bag over his head, but he did the bee bearding stunt without a shirt on. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Extreme Stunts for Publicity:** Opportunities may arise for companies to create unique, attention-grabbing stunts to build brand awareness and increase publicity. - **Alternative Marketing Techniques:** Businesses may explore and experiment with different, unconventional marketing strategies to showcase their products and appeal to a larger audience. - **Outrageous World Record Attempts:** World record attempts that are bold and unconventional may garner widespread attention and lead to significant brand exposure. ### Industries Being Reshaped - **Honey and Beekeeping Industry:** Companies in this industry can look into creative marketing campaigns to promote honey and bee-related products. - **Entertainment Industry:** Opportunities for entertainment businesses to capitalize on unique stunts and world record attempts to attract audiences and increase ticket sales. - **Advertising Industry:** Advertising agencies may explore creative concepts and campaigns that are unconventional and bold for clients to attract more attention and publicity. ## Related on Trend Hunter - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Bee-Free Honey Menus](https://www.trendhunter.com/trends/melibio.md) - [Honey-Powered Fruit Snacks](https://www.trendhunter.com/trends/beeup.md) - [Hot Honey-Drizzled Pizzas](https://www.trendhunter.com/trends/bee-sting-pizza.md) - [Boozy Honey Sticks](https://www.trendhunter.com/trends/barreled-bee-buzz-sticks.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Super-Sized Bee Venom Serums](https://www.trendhunter.com/trends/super-serums.md) - [AI-Powered Beehive Farming Vehicles](https://www.trendhunter.com/trends/2035-moving-beehive-mobility.md) - [To-Go Honey Sticks](https://www.trendhunter.com/trends/bees-knees-raw-honey-sticks.md)