# Programmable Smart Bags Bee & Kin's Bags Have a Smart Button to Simplify Tasks By Laura McQuarrie | Published 2020-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bee-and-kin References: [fastcompany](https://www.fastcompany.com/90474883/bee-kins-work-bags-incorporate-technology-in-the-most-useful-ways) & [beeandkin](https://beeandkin.com/collections/all/products/the-assistant-leather-pouch-navy-strap) Bee & Kin makes bags with a smart button that helps to turn an [everyday accessory](https://www.trendhunter.com/trends/tamagotchi-handbag) into a piece of wearable technology. With designs like the Sidekick 2.0 and the Expert, users are able to play their favorite music with the push of a button, share their location or automate a variety of other tasks. Since the bag can be connected to a phone via [Bluetooth technology](https://www.trendhunter.com/trends/knog-scout-travel), the hands-free system makes it simple to control a variety of apps, devices and services with a touch. The [smart bags](https://www.trendhunter.com/trends/bask-bag) are spacious enough to hold some of the most important on-the-go essentials, like passports and e-readers. The bags are available in a range of styles and colors. Image Credit: Bee & Kin ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 84% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Smart Accessories:** The trend of turning everyday accessories into pieces of wearable technology through the integration of smart buttons and Bluetooth connectivity. - **Voice-activated Automation:** The trend of automating tasks and controlling apps and devices through voice activation on smart bags. - **Connected Mobility:** The trend of using smart bags as an extension of the phone through the use of Bluetooth technology and apps for seamless and hands-free mobility. ### Who This Affects Most - **Fashion and Apparel:** There is an opportunity for fashion and apparel companies to integrate technology into everyday accessories and clothing to create smart wearables and cater to tech-savvy consumers. - **Consumer Electronics:** There is an opportunity for the consumer electronics industry to expand into the wearable accessories market and create innovative products that seamlessly integrate with users' day-to-day lives. - **Travel and Leisure:** There is an opportunity for companies in the travel and leisure industry to create smart bags and luggage that cater to tech-savvy travelers and offer hands-free, connected mobility solutions. ## Related on Trend Hunter - [Tech-Equipped Suitcase Designs](https://www.trendhunter.com/trends/oogo-smart-luggage.md) - [Tech-Enhanced Cosmetic Bags](https://www.trendhunter.com/trends/smart-cosmetic-travel-case.md) - [Outfit-Matching OLED Handbags](https://www.trendhunter.com/trends/peuty-infinity-bag.md) - [Sleek Audio Bag Designs](https://www.trendhunter.com/trends/speaker-bag-and-mixer-bag.md) - [Push-Button Travel Bags](https://www.trendhunter.com/trends/samsonite-elevation-plus.md) - [Trackable Travel Tech Backpacks](https://www.trendhunter.com/trends/scapade-airpack-backpack.md) - [Chic Modular Travel Bags](https://www.trendhunter.com/slideshow/the-perfect-travel-bag) - [Hands-Free Phone Bags](https://www.trendhunter.com/trends/nikes-phone-crossbody-bag.md) - [Kid-Friendly Customizable Bags](https://www.trendhunter.com/trends/pop-n-swop.md)