# Co-Branded Artist Apparel BEDWIN & THE HEARTBREAKERS Joined with Michael Carney for Its New Series By Riley von Niessen | Published 2016-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bedwin-the-heartbreakers2 References: [hypebeast](http://hypebeast.com/2016/12/bedwin-the-heartbreakers-michael-carney-collection) & [bedwintokyo](http://www.bedwintokyo.com/?hgbvg) BEDWIN & THE HEARTBREAKERS, a brand that offers [high-end casual wear](https://www.trendhunter.com/trends/nepenthes-capsule), [worked collaboratively with artist](https://www.trendhunter.com/trends/randy-perez) Michael Carney to design a selection of hoodies, crewnecks, tees and accessories. With the artist perhaps best known for his work with the Black Keys on their album 'Brothers,' Michael Carney has an impressive portfolio of highly recognizable work. Due to this, the graphics that he imbues on the BEDWIN & THE HEARTBREAKERS apparel is likely to appeal to those who appreciate his vintage-style [album artwork](https://www.trendhunter.com/trends/freaks-store-2). The graphics vary on each piece of apparel, with a yellow hoodie sporting a vibrant floral composition and Gothic lettering while a crewneck has an athletic team-inspired design. Accessories feature matching imagery, making the pins great accents that can be mixed and matched. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 70% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Co-branded Apparel:** Opportunity for artists and fashion brands to collaborate and create unique clothing designs that appeals to fans of both brands. - **Vintage-inspired Graphics:** Growing trend of incorporating vintage-inspired graphics into modern apparel designs to appeal to consumers who appreciate nostalgia and retro culture. - **Mix-and-match Accessories:** Increasing popularity of accessories that can be mixed and matched with different outfits, providing versatility and value for consumers. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to collaborate with artists and incorporate their unique graphics into clothing designs, appealing to consumers seeking unique apparel. - **Art:** Growing trend of artists collaborating with fashion brands, providing new revenue streams and exposure for their work to a wider audience. - **Accessories:** Increasing demand for mix-and-match accessories presents an opportunity for accessory brands to offer more versatile and customizable products to consumers. ## Related on Trend Hunter - [Co-Branded Graphic Hoodies](https://www.trendhunter.com/trends/with-care.md) - [Art-Inspired Apparel](https://www.trendhunter.com/trends/keith-haring-x-albino-preto.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Graffiti Artist-Collab Streetwear](https://www.trendhunter.com/trends/ja-one-xtc.md)