# Aging Hipster Editorials The Bedwin & The Heartbreakers I-D Magazine Fashion Story is Edgy By Jana Pijak | Published 2012-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bedwin-the-heartbreakers1 References: [fuckingyoung.es](http://fuckingyoung.es/bedwin-the-heartbreakers/) & [i-donline](http://i-donline.com/authors/elgar-johnson/) David Harkins and Miles Better star in the edgy 'Bedwin & The Heartbreakers' editorial featured in the Summer 2012 issue of i-D magazine. The dapper duo stay young at heart, pulling off [youthful casuals and daring streetwear staples](https://www.trendhunter.com/trends/human-made-drop). Bearded and distinguished, David and Miles prove that true style gets better with age. From their badass body art to an abundance of facial scruff, the models are dressed in a slew of [hipster-approved menswear looks](https://www.trendhunter.com/trends/wildest-ones-yet) styled by the publication's fashion editor. Photographer Laurence Ellis captures the 'Bedwin & The Heartbreakers' i-D magazine editorial that stars David Harkins and Miles Better. This alluring fashion spread features a mix of [sharp monochromatic and color-enriched images](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) that stray far from the traditional, exuding an effortlessly cool aesthetic. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Aging Hipsters:** Disruptive innovation opportunity: Develop clothing lines and advertising campaigns that cater to older adults who still embrace edgy youth culture. - **Hipster Fashion:** Disruptive innovation opportunity: Introduce new fashion concepts that combine classic styles and distinct retro looks. - **Men's Fashion Editorials:** Disruptive innovation opportunity: Create new editorial concepts in men’s fashion genre that incorporate diverse body types and age ranges. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Expand into the older adult demographic and offer clothing lines and advertising campaigns that cater to aging hipsters. - **Media and Publishing:** Disruptive innovation opportunity: Expand editorial themes in men's fashion to include a wider age range of customers. - **Photography:** Disruptive innovation opportunity: Incorporate diverse body types and age ranges into fashion shoots to expand the target market. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)