# Scruffy Hipster Lookbooks Bedwin & The Heartbreakers Fall/Winter 2010 Collection By Ryan Hinkson | Published 2010-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bedwin-the-heartbreakers References: [highsnobiety](http://www.highsnobiety.com/news/2010/07/21/bedwin-the-heartbreakers-fallwinter-2010-lookbook/) & [bedwintokyo](http://www.bedwintokyo.com/10aw_style.html) Despite featuring a scruffy model with a very laissez-faire attitude towards grooming, the Bedwin & the Heartbreakers Fall/Winter 2010 collection still boasts some pretty clean styles. Looking to dominate menswear once more this fall are skinny ties, blazers and cardigans. The Bedwin & the Heartbreakers lookbook also features henleys, ringer tees and various other outerwear pieces. These styles are probably best worn on the days your beard mirrors that of their featured model. **Implications** - No longer looking for items that are over exaggerated, shoppers in modern society are attracted to ones that are more subtle. Items that feature a simpler aesthetic appeal to those who want to maintain a more classic appearance. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Subtle Aesthetics:** Opportunity: Develop minimalist fashion items that appeal to customers seeking a classic appearance. - **Skinny Ties:** Opportunity: Create a line of skinny ties that cater to the growing demand for sleek and modern menswear. - **Laissez-faire Grooming:** Opportunity: Offer grooming products and services that embrace a more relaxed and natural look, targeting customers interested in a scruffy hipster style. ### Sectors Adopting This - **Fashion:** Opportunity: Manufacturers and retailers can tap into the trend of subtle aesthetics and minimalist fashion to appeal to modern shoppers. - **Menswear:** Opportunity: Designers and brands can capitalize on the popularity of skinny ties and create innovative designs that cater to the demand for sleek and modern menswear. - **Grooming:** Opportunity: Beauty companies and grooming salons can offer specialized products and services that embrace a laissez-faire approach to grooming, targeting customers interested in the scruffy hipster look. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)