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# Hotel Bedtime Stories
London Hotel Offers Reader-in-Residence Program For Lonely Guests

By Peter Brown | Published 2009-04-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bedtime-stories-in-strange-beds-london-hotel-offers-reader-in-residence
References: [entertainment.timesonline](http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/books/article5962358.ece)

One London hotel is offering a new service alongside the more usual minibar and the breakfast tray: it has installed a ‘reader in residence’ who will come up to your room and [read you a bedtime story](https://www.trendhunter.com/trends/storrrynights). And yes, several guests report [successfully falling asleep](https://www.trendhunter.com/trends/sleep-lab-rooms).

The reader in question - wearing a hotel uniform of pink pajamas - is Damien Barr. Guests staying at the Andaz Liverpool Street in London can select a book from a carefully edited selection and have excerpts read to them at their bedside. The hotel’s ‘Book Menu’ has 25 books within categories such as Classic & Comforting, Guilty Pleasures and Books You Think You Should Read But Probably Never Will. Or guests can be prescribed suitable reading material by Damien in a service called ‘[Bibliotheraphy](https://www.trendhunter.com/trends/union-hotel-x-giller-prize)’. The service was trialled during 2008 and is back in celebration of London Book Week (April 17-25, 2009).

Guests should be aware that the Reader has three rules: 1. The reader must sit in a chair not on the bed (no snuggling), 2. Readings last an hour, maximum, 3. Damian won’t do voices. *Ever*.

Image Credit: timesonline.co.uk

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 32% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Personalized Hotel Services:** Reader-in-Residence program offers a unique personalized experience for hotel guests, creating potential for more services that cater to specific guest needs.
- **Therapeutic Leisure Activities:** Bibliotherapy service highlights the potential for hotels to offer therapeutic leisure activities to promote relaxation and improve guest well-being.
- **Luxury Nostalgia:** The Classic and Comforting book category indicates a trend towards luxury hotels leaning into nostalgia as part of their brand identity.

### Industries Being Reshaped

- **Hospitality:** Hotels can offer more personalized, unique, and therapeutic guest services to differentiate themselves from their competition and create memorable experiences for their guests.
- **Publishing:** Publishers can explore partnerships with hotels and other hospitality companies to offer book selections for guest reading programs that help promote reading and literature to potential new readers.
- **Wellness:** Bibliotherapy could be incorporated into wellness retreats, offering guests a therapeutic experience that supports mental health and well-being.

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