# Whimsical Storytelling Ads Characters Come to Life in AT&T's Bedtime Stories Commercial By Chalaine Mantha | Published 2011-02-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bedtime-stories-commercial References: [viad](http://viad.tv/video-9749/att-bedtime-stories/) & [youtube](http://www.youtube.com/watch?v=OT4kkBDFCCw&feature=player_embedded) The [AT&T](https://www.trendhunter.com/trends/att-reason-for-call) Bedtime Stories commercial is fanciful and sentimental. The story is about a man who reads to his son at night over the phone because they are apart. The [fairytale characters](https://www.trendhunter.com/trends/sleepless-beauty) make their way up to the child's bedroom as he listens to the story. The AT&T Bedtime Stories commercial includes [gigantic fairytale friends](https://www.trendhunter.com/trends/etsys-christmas-ad) that can be seen wandering the city streets. The Three Bears, Goldilocks and the Three Little Pigs can all be found in this amusing ad. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 11% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Sentimental Storytelling Ads:** Explore the opportunity for businesses to tap into the emotional aspect of storytelling in advertising. - **Imaginative Character Ads:** Investigate the potential of using whimsical or fictional characters in ads to connect with consumers on a deeper level. - **Virtual Fairytale Ads:** Consider utilizing virtual or augmented reality technology to bring fairytales or storybook characters to life in advertisements. ### Industries Being Reshaped - **Telecommunications:** The telecommunications industry can use storytelling ads to connect with consumers on a personal level and promote their services in a relatable way. - **Entertainment:** The entertainment industry can use imaginative character ads to promote movies, TV shows, or other media to capture the audience's attention and generate buzz. - **Marketing and Advertising:** The marketing and advertising industry can utilize virtual fairytale ads to showcase innovative and interactive campaigns for their clients. ## Related on Trend Hunter - [AI-Powered Bedtime Stories](https://www.trendhunter.com/trends/sleepytales.md) - [Custom Storytelling Audios](https://www.trendhunter.com/trends/fairy-tales-narrated-with-your-voice.md) - [Personalized Audio Stories](https://www.trendhunter.com/trends/bedtimestoryme.md) - [GenAI Bedtime Stories](https://www.trendhunter.com/trends/smartdreams.md) - [Story Personalization Platforms](https://www.trendhunter.com/trends/bedtimefableai.md) - [AI-Tailored Bedtime Stories](https://www.trendhunter.com/trends/slumber-stories-ai.md) - [Endless Bedtime Stories](https://www.trendhunter.com/trends/storrrynights.md) - [Interactive Bedtime Apps](https://www.trendhunter.com/trends/lullaby-stories.md) - [Adult Sleep Stories](https://www.trendhunter.com/trends/bedtimefablecom.md)