# Androgynous Bedroom Decor Target's Pillowfort Range Offers Furniture for Both Girls and Boys By M | Published 2016-02-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bedroom-decor References: [apartmenttherapy](http://www.apartmenttherapy.com/target-launches-pillowfort-a-new-gender-neutral-kids-line-228352) & [target](http://www.target.com/) Retail brand [Target](https://www.trendhunter.com/trends/target-brightroom) has put together a line of [bedroom decor for kids](https://www.trendhunter.com/trends/ikea-open-house) that is gender neutral for both girls and boys. The line, entitled Pillowfort, is designed to offer pieces that is universal to a variety of personal styles and preferences without being labeled gender-specific. The collection will feature necessities from [bedding to wall decor](https://www.trendhunter.com/trends/endy-petit) and accessories for the space. The Pillowfort line features a total of 1,200 different items each with an androgynous aesthetic that can appeal to both male and female audiences depending on their personal tastes. None of the products will carry a "boy" or "girl" label, but the collection will feature blue and pink colors for either gender to enjoy. Items include fun throw pillows, tropical-themed decor and bright chairs. Offering androgynous products geared to young consumers speaks to brands tailoring to parents looking to subtly educate their children to be acceptant of gender fluidity. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 56% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Bedroom Decor:** Creating bedroom decor that appeals to both boys and girls without being gender-specific presents an opportunity for retailers to tap into a growing demand for inclusive products. - **Androgynous Aesthetic:** Designing products with an androgynous aesthetic allows brands to cater to consumers who prefer a more gender-neutral style, opening up new market segments. - **Education on Gender Fluidity:** Developing products that subtly educate children about acceptance of gender fluidity provides brands with opportunities to support inclusive values while appealing to socially conscious parents. ### Industries Being Reshaped - **Retail:** The retail industry can leverage the demand for gender-neutral bedroom decor by offering a wider range of inclusive products that cater to varying personal styles. - **Home Decor:** The home decor industry can capitalize on the trend of androgynous aesthetics by creating products that appeal to consumers seeking a more gender-neutral and versatile design. - **Children's Products:** The children's products industry can seize the opportunity to develop educational products that promote acceptance of gender fluidity, catering to socially conscious parents and creating positive impact. ## Related on Trend Hunter - [90s-Inspired Home Lines](https://www.trendhunter.com/trends/kohls-1.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Gendered Concept-Exploring Furniture](https://www.trendhunter.com/trends/la-casa-dentro.md) - [Building Block Decor Collections](https://www.trendhunter.com/trends/pottery-barn-kids-x-lego-collection.md) - [Elegant Anime Decor Furnishings](https://www.trendhunter.com/trends/pokmon-pottery-barn-kids-collection.md) - [Gender-Neutral Stroller Toys](https://www.trendhunter.com/trends/herotron.md) - [Tech-Forward Teen Furniture](https://www.trendhunter.com/trends/rooms-to-go-kids-cloud9.md) - [Dollhouse-Inspired Furniture](https://www.trendhunter.com/trends/barbie-x-joybird.md) - [Retailer Home Organization Products](https://www.trendhunter.com/trends/target-brightroom.md)