# Customized AI-Generating Tools Amazon is Launching the Bedrock Cloud Service Tool for AI By Amy Duong | Published 2023-04-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bedrock References: [engadget](https://www.engadget.com/amazon-introduces-bedrock-a-cloud-service-for-ai-generated-text-and-images-204556563.html)  Amazon is launching [Bedrock](https://www.trendhunter.com/trends/aws-agentic-ai), which joins the generative AI pool as it is a new API for [Amazon Web Services](https://www.trendhunter.com/trends/bedrock-agentcore). It allows developers to use and customize AI tools that ultimately are able to generate text and images. Users can use Bedrock to [build chatbots](https://www.trendhunter.com/trends/botgenesis), understand images based on text prompts, summarize text, write chatbots, and more. Andy Jassy, the CEO of Amazon explains to CNBC, stating “Most companies want to use these large language models, but the really good ones take billions of dollars to train and many years and most companies don’t want to go through that. So what they want to do is they want to work off of a foundational model that’s big and great already and then have the ability to customize it for their own purposes. And that’s what Bedrock is.” Image Credit: Associated Press ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 21% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Customized AI Tools:** Amazon's Bedrock allows for customized AI tools for developers to generate text and images. - **Generative AI:** Amazon's Bedrock joins the generative AI pool for developers to use and customize. - **Language Models:** Bedrock allows companies to use large language models and customize them for their own purposes. ### Sectors Adopting This - **Cloud Services:** Amazon Web Services launches Bedrock, an API for developing customized AI tools. - **Chatbot Development:** Bedrock allows developers to build chatbots and write chatbots. - **Image Analysis:** Users can understand images based on text prompts using Bedrock. ## Related on Trend Hunter - [Enterprise AI-Building Platforms](https://www.trendhunter.com/trends/bedrock-agentcore.md) - [Agentic AI Toolkits](https://www.trendhunter.com/trends/aws-agentic-ai.md) - [Retailer-Backed Image Generators](https://www.trendhunter.com/trends/amazon-4.md) - [Generative Business Chatbots](https://www.trendhunter.com/trends/business-chatbot.md) - [Creative AI Foundation Models](https://www.trendhunter.com/trends/nova-1.md) - [AI-Powered Assistant Features](https://www.trendhunter.com/trends/alexa-suite.md) - [AI-Generated Product Listings](https://www.trendhunter.com/trends/amazon-ai-product-descriptions.md) - [AI-Powered Advertising Tools](https://www.trendhunter.com/trends/amazon-ad.md) - [Material-Creating AI Tools](https://www.trendhunter.com/trends/roblox.md)