# Ornate Russian Fashion Karl Lagerfeld's Pre-Fall Campaign for Chanel By Christina Butty | Published 2009-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bedazzled-russian-fashion-ads-karl-lagerfelds-pre-fall-ads-for-chanel References: [fashionising](http://www.fashionising.com/diary/b--Chanel-Paris-Moscow-Pre-Fall-2009-The-Campaign-1809.html) & [chanel](http://www.chanel.com/) To market his pre-fall [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale) collection, fashion icon Karl Lagerfeld shot this gorgeous Russian-inspired ad campaign. Starring Russian model Sasha Pivovarova, these photos are just exquisite. A key feature in Karl Lagerfeld's Pre-Fall ads for Chanel is the extravagant styling of [ornate jewelry on the model](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection). Lagerfeld was definitely making a point in a not so subtle way. **Implications** - Fashion that captures the aesthetic of an iconic period of history from a certain section of the world is bound to get attention. This collection definitely shows how consumer interest is the result of cleverly reimagining the familiar and it's no surprise to see that even the most fashion-savvy consumers would take note of something so decidedly thematic. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Russian-inspired Fashion:** A trend in fashion in which designers are incorporating traditional Russian elements into their designs, providing a unique, attention-grabbing aesthetic. - **Ornate Jewelry:** A trend in fashion where designers are creating statement pieces of jewelry that act as the centerpiece of an outfit. - **Thematic Collection:** A trend in fashion where collections are created to tell a story and evoke emotion through cohesive thematic elements. ### Sectors Adopting This - **Fashion:** Designers and fashion brands can take inspiration from traditional Russian fashion and jewelry designs to create unique collections that appeal to consumers. - **Jewelry:** Jewelry designers can create ornate statement pieces that serve as a focal point of an outfit, rather than just a simple accessory. - **Advertising/marketing:** Marketers can take a thematic approach when advertising a particular product or collection, tapping into consumers' emotions and storytelling to sell a product. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Majestic High Jewelry Collections](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)