# Reinterpreted Homeware Stores Bed Bath & Beyond is Debuting a New Store Format in Brooklyn By Mishal Omar | Published 2017-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bed-bath-beyond References: [chainstoreage](http://www.chainstoreage.com/article/first-its-kind-store-bed-bath-beyond) & [finance.yahoo](http://finance.yahoo.com/news/bed-bath-beyond-unveils-store-143002341.html) The well-known homeware chain store Bed Bath & Beyond is opening a new store format in Brooklyn, New York that will create more of an experience for those who visit it. The purpose of the new store seems to be such that upon visiting, customers will want to spend some time exploring all the shops and services the space offers. The store will be called 'Beyond at [Liberty View](https://www.trendhunter.com/trends/rixo-1)' and will house a Bed Bath & Beyond, Face Values, buybuy Baby and Cost Plus World Market. It will also feature a food hall that serves casual cuisine and locally brewed craft beers and wines. Additionally, the store will feature interactive and digital tools for customers to take advantage of in order to make their shopping experience more personal. This new store format works to expand this brand's reach and makes it more competitive with similar companies like [IKEA](https://www.trendhunter.com/trends/ikeas-home-experience-of-tomorrow). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 44% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Experiential Retail:** The new store format of Bed Bath & Beyond in Brooklyn offers an immersive shopping experience through interactive and digital tools. - **Food Hall Integration:** The inclusion of a food hall in Bed Bath & Beyond's new store in Brooklyn taps into the trend of combining dining and retail experiences. - **Multi-brand Collaboration:** The incorporation of Bed Bath & Beyond, Face Values, buybuy Baby, and Cost Plus World Market in the same space showcases the trend of creating collaborative retail destinations. ### Where This Applies - **Home Goods Retail:** The new store format of Bed Bath & Beyond demonstrates opportunities for disruptive innovation in the home goods retail industry with its immersive shopping experience and multi-brand collaboration. - **Hospitality and Dining:** The integration of a food hall in the Bed Bath & Beyond store in Brooklyn presents new avenues for disruptive innovation at the intersection of hospitality and retail. - **E-commerce and Technology:** The use of interactive and digital tools in Bed Bath & Beyond's new store highlights opportunities for disruptive innovation in the e-commerce and technology sectors of the retail industry. ## Related on Trend Hunter - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Cross-Brand Shop-in-Shops](https://www.trendhunter.com/trends/ikea-in-best-buy.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Home Decor Concept Stores](https://www.trendhunter.com/trends/home-decor-concept.md) - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [Innovative Retail Partnership](https://www.trendhunter.com/trends/best-buy-and-ikea.md) - [Specialty Baby Retailers](https://www.trendhunter.com/trends/ever-ever1.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md)