# New Dad Ads Dove's Men+Care Commercial Captures Reactions to News of Becoming a Father By Laura McQuarrie | Published 2015-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/becoming-a-father References: [adweek](http://www.adweek.com/adfreak/real-guys-react-learning-theyll-be-dads-doves-charming-ode-fathers-day-165420) & [dovemencare](http://www.dovemencare.com/Products/) We're used to seeing many heartfelt commercials from [Dove](https://www.trendhunter.com/trends/unready-for-anything) that involve and target women, but this time the brand is shifting its focus to guys, specifically at the moment when they find out they are becoming a father. This is part of [Dove's Men+Care marketing](https://www.trendhunter.com/trends/dove-mencares-new-formula), which reminds that real strength comes from men who are caring. This celebratory [Father's Day ad](https://www.trendhunter.com/trends/dad-hoodies) features 12 candid consumer-created videos, as they discover that there will soon be a new addition to the family. The same feelings of being shocked, stunned and overjoyed play out on the faces of multiple new dads, reminding other expecting moms and fathers-to-be of the same emotions that they felt when they first gave or received this good news. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 45% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Emotional Marketing:** Brands can capitalize on consumers' emotional moments, such as becoming a father, to create impactful advertising campaigns. - **Consumer-generated Content:** Utilizing user-generated videos allows brands to engage with their audience and showcase authentic experiences. - **Gender-inclusive Messaging:** Brands can expand their target audience by shifting their focus to include both men and women in their marketing efforts. ### Who This Affects Most - **Personal Care:** Personal care brands like Dove can embrace emotional marketing and consumer-generated content to connect with their target audience. - **Parenting:** Parenting industry can leverage emotional moments like becoming a father to create products and services that cater to expectant parents. - **Advertising:** Advertising agencies can explore new approaches, such as gender-inclusive messaging, to create innovative and impactful campaigns. ## Related on Trend Hunter - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Newborn-Specific Support Platforms](https://www.trendhunter.com/trends/baby-dove-1.md) - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [New Dad-Focused Apps](https://www.trendhunter.com/trends/dadtech.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Parenthood Beer Campaigns](https://www.trendhunter.com/trends/cheers-to-parenthood.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md) - [Mood-Boosting Deodorants](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant.md)