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# Celebratory Fitness Platforms
be.come Aims to Break Down Fitness Barriers for LGTBQ+ Folk

By Grace Mahas | Published 2021-12-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/become
References: [bustle](https://www.bustle.com/wellness/become-project-bethany-meyers-workouts-diet-culture) & [app.thebecomeproject](https://app.thebecomeproject.com/auth/signup)

![Celebratory Fitness Platforms](https://cdn.trendhunterstatic.com/thumbs/467/become.jpeg)

[be.come](https://www.trendhunter.com/trends/the-become-project) is a fitness platform that promotes inclusivity and body acceptance. The project -- which was founded by Bethany C. Meyers -- is committed to removing barriers that prevent the [LGBTQ](https://www.trendhunter.com/trends/famm-connect)+ community from engaging in fitness and promoting body acceptance.

Meyers comments on the role of body neutrality in the platform, stating: "Body neutrality gets back to the fact that the body is just a body — what makes us up is so much more important, but there's always such an emphasis on the physical self." The fitness guru launched the platform after realizing they had a "fraught" relationship with fitness and often worked out to ease their feelings of shame and guilt about their body.

The be.come platform helps others work towards body neutrality with 25-minute low-impact routines designed to mimic "[moving meditation](https://www.trendhunter.com/trends/lagree-plus)."

Image Credit: be.come

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 61% | Activity: 72% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Inclusive Fitness:** Fitness platforms that promote inclusivity and body acceptance, breaking down barriers for underrepresented groups.
- **Body Neutrality:** A shift away from traditional fitness practices and towards more holistic approaches that prioritize mental and emotional well-being as well as physical health.
- **Low-impact Routines:** Workouts that prioritize gentler movements to reduce stress on the body and improve accessibility for a wider range of individuals.

### Who This Affects Most

- **Fitness Industry:** Incorporating more inclusive and holistic approaches to fitness can improve access and appeal to a wider audience.
- **Tech Industry:** The rise of digital fitness platforms presents opportunities for developing more customized and accessible fitness experiences for individuals of all abilities.
- **Health and Wellness Industry:** Moving away from traditional fitness practices and prioritizing holistic approaches can expand the market for wellness products and services.

## Related on Trend Hunter

- [Virtual Body-Celebrating Workout Programs](https://www.trendhunter.com/trends/the-become-project.md)
- [Body Neutral Fitness Apps](https://www.trendhunter.com/trends/joyn.md)
- [Virtual Group Fitness Platforms](https://www.trendhunter.com/trends/bodi.md)
- [Feel-Good Fitness Programs](https://www.trendhunter.com/trends/saltair-1.md)
- [Millennial-Specific Fitness Platforms](https://www.trendhunter.com/trends/move-with-mariko.md)
- [Upgraded Wellness Platforms](https://www.trendhunter.com/trends/wellness-platforms.md)
- [Access-Focused Home Fitness Branding](https://www.trendhunter.com/trends/home-fitness.md)
- [Comprehensive Fitness Platforms](https://www.trendhunter.com/trends/fitcomrade.md)
- [Women's Wellness Platforms](https://www.trendhunter.com/trends/embodiment.md)
