# Interactive Photography Campaigns Samsung Gives You the Chance to Become a Fashion Photographer By Laura McQuarrie | Published 2014-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/become-a-fashion-photographer References: [adverblog](http://www.adverblog.com/2014/10/26/samsung-cover-shoot-be-the-photographer/) & [samsung](http://www.samsung.com/ch/microsite/alpha/cover-shooting/) If you've ever had the dream to become a [fashion photographer](https://www.trendhunter.com/trends/betterstudio), but lack equipment and a model, this campaign from [Samsung](https://www.trendhunter.com/trends/first-flips) is a great way to practice your skills behind the lens. The Samsung Cover Shoot campaign features supermodel Ronja Furrer, who shows off a variety of different outfits and poses as per your direction in a video format. Some of these examples include a classic [Rock 'N' Roll](https://www.trendhunter.com/trends/hard-rock-x-the-cocacola-company) look, or a Sporty-Chic outfit, which Furrer will sell to the camera by being sweet, showing attitude or "rocking it." When you're ready to snap a photo, you're able to snap a high-res image and with over 6300 video frames to choose from, you're bound to get at least one image that's worthy of being on the cover of a fashion magazine. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Photography Campaigns:** Samsung's interactive photography campaign offers a disruptive innovation opportunity for brands to engage their audience through personalized and immersive photography experiences. - **Fashion Modeling Technology:** The use of technology in fashion modeling, as demonstrated by Samsung's campaign, presents disruptive innovation opportunities for virtual fashion shows and remote photo shoots. - **User-generated Content in Advertising:** Campaigns like Samsung's Cover Shoot highlight the potential of user-generated content in advertising, providing a disruptive innovation opportunity for brands to leverage consumer creativity and engagement. ### Industries Being Reshaped - **Photography Equipment:** The rise of interactive photography campaigns creates disruptive innovation opportunities for photography equipment manufacturers to develop cutting-edge tools and software to enhance user experiences. - **Fashion and Apparel:** The fashion and apparel industry can seize the disruptive innovation opportunity by incorporating interactive photography campaigns into their marketing strategies, allowing customers to digitally try on and style clothes. - **Advertising and Marketing:** Samsung's interactive photography campaign demonstrates the disruptive innovation potential for the advertising and marketing industry to leverage interactive and personalized content strategies to drive engagement and conversion. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [AI Fashion Photoshoots](https://www.trendhunter.com/trends/glimsy-ai.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)