# Hard-Wearing Sustainable Dog Toys Beco Pet's Rough & Tough Toys are Made from 80% Recycled Plastic By Niko Pajkovic | Published 2022-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beco-pet References: [petbusiness](https://www.petbusiness.com/industry-news/beco-pets-launches-new-line-of-eco-friendly-dog-toys/article_ac54ef74-9fbc-11ec-9d8f-ef412837d58d.html) & [onlyanocean.net](http://onlyanocean.net/s/101/)  Beco Pets, a pet brand specializing in sustainable products, has launched Rough & Tough, a new line of heard-wearing, [recycled toys designed for dogs](https://www.trendhunter.com/trends/biting-edge-1) of all sizes. All of the new [plush toys](https://www.trendhunter.com/trends/plushdog-toy) are made from a blend of recycled materials and extra-durable fabrics; each toy is said to consist of an impressive six recycled plastic bottles. For the new line, Beco Pets set out to create a series of dog toys that could withstand the most "hearty chews and wrestles," which is why each item features double stitching and two layers of cloth reinforcement. Moreover, the entire Rough & Tough range can [float in water](https://www.trendhunter.com/trends/blossom-pets), adding to their overall robust quality. Specific toy styles include animals such as Kangaroos, Dolphins, Spiders, Turtles, and Starfish. Image Credit: Beco ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 82% | Activity: 64% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Sustainable Pet Products:** The trend of sustainable pet products provides an opportunity for innovative products that reduce the carbon footprint of pets for conscious consumers. - **Durable Recycled Toys:** The trend of durable recycled toys creates an opportunity for businesses to cater to pet owners looking for eco-friendly options that also provide long-lasting fun for their pets. - **Reinforced Pet Toys:** The trend of reinforced pet toys offers an opportunity for companies to cater to the needs of pet owners who want to give their pets toys that can withstand rough play. ### Industries Being Reshaped - **Pet Products:** The pet product industry can capitalize on the trend of sustainable and durable pet toys by introducing eco-friendly and reinforced pet toys that cater to conscious consumers. - **Eco-friendly Manufacturing:** The manufacturing industry can capitalize on the trend of sustainable pet products by innovating eco-friendly materials and manufacturing methods to support the production of eco-pet products. - **Recycling Industry:** The recycling industry can capitalize on the trend of durable recycled pet toys by partnering with pet product companies to source recycled materials and provide eco-friendly solutions for pet product manufacturing. ## Related on Trend Hunter - [Ergonomic Dog Toys](https://www.trendhunter.com/trends/earth-rated-dog-toy-collection.md) - [Eco-Friendly Health-Conscious Dog Toys](https://www.trendhunter.com/trends/cosmos-snack-shack-toys.md) - [Plant-Powered Dog Chews](https://www.trendhunter.com/trends/honestchew.md) - [Waterproof Dog Tug Toys](https://www.trendhunter.com/trends/tug-e-nuff.md) - [Recycled Maritime Waste Toys](https://www.trendhunter.com/trends/dantoys-blue-marine-toys.md) - [Recycled Collectible Toys](https://www.trendhunter.com/trends/recyclings.md) - [Curated Dog Toys](https://www.trendhunter.com/trends/curated-dog-toys.md) - [Expert-Informed Dog Toys](https://www.trendhunter.com/trends/chew-toy1.md) - [Shelled Smart Dog Toys](https://www.trendhunter.com/trends/wicked-ball-air.md)