# Bavarian Brew Sculptures The Becks Sapphire Installations Launches the Label's Latest Beer By Jana Pijak | Published 2013-02-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/becks-sapphire-installation References: [sofiliumm.wordpress](http://sofiliumm.wordpress.com/2013/02/07/becks-sapphire-installation-by-moritz-waldemeyer/) & [waldemeyer](http://www.waldemeyer.com/) The Becks Sapphire installation marks the launch of the German brewer's latest beer. Created by artist Moritz Waldemeyer, this [sculptural piece](https://www.trendhunter.com/trends/the-scad) is made up of numerous triangular elements that take inspiration from the new beer's exclusively designed bottle. The designer's bold piece immerses itself into its surrounding space and resembles two [icy stalagmite and stalactite forms](https://www.trendhunter.com/trends/kriskadecor-1). Creating a mirrored cave, Waldemeyer's art piece interacts with its users and is reminiscent of an abstracted natural landscape. The Becks Sapphire installation explores a variety of spatial perspectives and dimensions. Two sharply geometric volumes grace the floor and ceiling of am open gallery space, each pointing at a singular glass bottle that appears to float in mid-air. This avant-garde installation piece marries [contemporary art with commercial marketing](https://www.trendhunter.com/trends/material-exhibition-space) that is meant to appeal to Becks Sapphire' sophisticated target market. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Spatial Installations:** Creating immersive spatial experiences through installations and sculptures. - **Abstracted Natural Landscapes:** Using abstract forms to evoke natural landscapes in art and design. - **Art-marketing Integration:** Blending contemporary art with commercial marketing to target specific audiences. ### Industries Being Reshaped - **Art Galleries:** Using spatial installations to create unique and engaging experiences for gallery visitors. - **Breweries:** Exploring innovative ways to promote new beer releases through artistic installations. - **Marketing Agencies:** Utilizing art and design as a strategic tool for targeting niche markets and capturing consumer attention. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Peace-Inspired Waterfall Installation](https://www.trendhunter.com/trends/transposition-installtion.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md)