# Interactive Music-Issuing Posters Beck's Playable Posters Emits Tunes Every Time It is Touched By Meghan Young | Published 2014-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/becks-playable-posters References: [ohgizmo](http://www.ohgizmo.com/2014/05/05/poster-plays-music-every-touch/) & [becks](http://www.becks.com/) The future of the common poster is explored with Beck's Playable Posters. It is an [interactive artwork that plays music](https://www.trendhunter.com/trends/sound-maestro) every time it is touched. In a way, it can be likened to a modernized and artsy jukebox. Interestingly, the Beck's Playable Posters are even made to look like speakers with a series of knobs and buttons that help people choose what band will begin to play. Created to promote New Zealand’s local musicians, Beck's Playable Posters is a fun way to encourage exploration and experimentation. According to Oh Gizmo!, the posters use "conductive ink, with parts of the surface linked to an [embedded flat panel speaker](https://www.trendhunter.com/trends/fraimic) at the back, which in effect, makes the poster a speaker in itself." It will be interesting to see other posters employing a similar tweak. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Interactive Posters:** With conductive ink and flat panel speakers, interactive posters can be created for various purposes. - **Playable Artwork:** Artwork with interactive features can provide an innovative way to promote music and other forms of art. - **Creative Advertising:** Using interactive posters and other creative advertising techniques can be an effective way to capture consumer attention. ### Who This Affects Most - **Advertising:** Creating interactive posters with conductive ink and flat panel speakers can revolutionize traditional forms of advertising. - **Art:** Interactive artwork with built-in speakers can provide new opportunities for artists to experiment with integrating sound into their work. - **Music:** Promoting musicians through playable posters can be a disruptive and engaging marketing strategy for the music industry. ## Related on Trend Hunter - [Tactile Interactive Music Devices](https://www.trendhunter.com/trends/yamaha.md) - [Poster-Inspired Music Playlists](https://www.trendhunter.com/trends/lineupsupply.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md) - [Music-Driven Pleasure Toys](https://www.trendhunter.com/trends/groove-thing.md) - [Multifunctional Compact Music Players](https://www.trendhunter.com/trends/playdisc.md) - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md)