# Beer Bottle Labels As Art Becks Canvas By Cowbag | Published 2008-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/becks-canvas-beer-bottles-used-as-art-canvas References: [creativity-online](http://creativity-online.com/work/view?seed=b9d8c1c2) & [becks](http://www.becks.co.uk/canvas.html) Becks beer are going to be using the labels on their bottles as blank canvases to support the work of four artists from London's [Royal Academy of Arts](https://www.trendhunter.com/trends/86-tattoo-limited-edition). From August 1, the Becks brand will be distributing bottles with labels featuring an art piece per bottle from the four graduate students. The artists include [Simon Cunningham](http://www.simoncunningham.com/) and [Charlotte Bracegirdle](http://www.saatchi-gallery.co.uk/yourgallery/artist_profile/Charlotte+Bracegirdle/29409.html). The "Becks Canvas" activity forms part of the beer brand's plans to support [Art and Music](https://www.trendhunter.com/trends/beer-is-art-campaign). Another activity they're involved in is a Live Studio event which is a live mixing competition. Below are some more ideas for [creative beer bottle labels](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Beer Bottle Label Art:** Opportunity for brands to collaborate with artists and use beer bottle labels as a canvas for unique artwork. - **Supporting Art and Music:** Brands can align themselves with artists and musicians to support the arts and enhance their brand image. - **Live Studio Events:** Hosting live mixing competitions or other interactive events can create a unique and engaging experience for consumers. ### Who This Affects Most - **Beverage:** Beverage companies can explore collaborations with artists and musicians to create limited edition bottle labels and support the arts. - **Art:** Artists can partner with beverage brands to showcase their work on bottle labels, expanding their reach to a larger audience. - **Event Management:** Event management companies can organize live studio events or other interactive experiences for brands to engage with their audience in a unique way. ## Related on Trend Hunter - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Collectible Beer Can Stickers](https://www.trendhunter.com/trends/beer-can-label.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md)