# Camera Beer Caps This Beck's Beer Bottle Comes With a 360-Degree Camera Lens By Mishal Omar | Published 2016-06-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/becks-beer-bottle References: [petapixel](http://petapixel.com/2016/06/10/special-edition-beer-bottle-comes-360-smartphone-lens/) & [campaignlive](http://www.campaignlive.co.uk/article/becks-capcam-bbdo-dusseldorf/1398184) This special-edition [Beck's](https://www.trendhunter.com/trends/becks-70) beer bottle has a camera lens and will be a special giveaway for Beck's fans on [Facebook](https://www.trendhunter.com/trends/the-neighborator). The beer bottle's 'CapCam' is a camera lens attached to the beer cap and can be taken off and attached to people's smartphones. The bottle cap is a [360-degree camera](https://www.trendhunter.com/trends/insta360-x4-bmw-motorrad-limited-edition) so it can be used to take panoramic-style videos of gatherings. This special-edition Beck's beer bottle was designed for summer months where camping, parties and beach outings are rampant and was intended to capture "moments shared with close friends." This special-edition beer bottle is an excellent way for Beck to market itself as a go-to summer beverage that embraces and celebrates fun summer activities. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **360-degree Camera Technology:** Explore opportunities for integrating 360-degree camera technology into various consumer products. - **Augmented Reality Marketing:** Consider leveraging augmented reality to create interactive marketing campaigns. - **Social Media Giveaways:** Utilize social media platforms to engage with customers through giveaways and limited-edition promotions. ### Industries Being Reshaped - **Alcohol:** The alcohol industry can adopt camera technology to create unique packaging and marketing strategies. - **Consumer Electronics:** Consumer electronics companies can tap into the growing demand for innovative camera accessories. - **Marketing and Advertising:** Marketing and advertising agencies can explore the potential of augmented reality for creative branding campaigns. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [AI-Created Natural Beers](https://www.trendhunter.com/trends/becks-autonomous.md) - [Smart Bottle Openers](https://www.trendhunter.com/trends/smart-bottle-opener.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md) - [Complimentary Glassware Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti.md) - [Miniature Beer Bottles](https://www.trendhunter.com/trends/worlds-smallest-beer.md) - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md)