# Mockery Underwear Ads Undz & M Makes Fun of David Beckham's Campaign By Bertrand Dore | Published 2012-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beckhamundrwearundzfunny References: [undz.org](http://undz.org/undzandm/) If you did not see David Beckham's [H&M](https://www.trendhunter.com/trends/hm-and-elf-cosmetics) underwear campaign already, this mock take version of it by Undz & M will give some idea of what the original looked like. The MLS (Major League Soccer) superstar currently playing for the [LA Galaxy](https://www.trendhunter.com/trends/adidas-and-mls) is also known (maybe mainly) for his near-perfect body and contagious sex appeal. Undz, a Canadian underwear brand, are back again this time with their own version of the H&M underwear campaign. Undz decided to go with a body builder to replicate the pictures. This time, the model is larger than life and the text is attacking Beckham's own virility. Undz made this campaign to salute H&M's quality marketing and to share a laugh with men that can't compare to the soccer star's perfection. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Parody Marketing:** Disruptive innovation opportunity: Brands can leverage parody marketing to create humorous campaigns that play off popular marketing trends or famous endorsements. - **Body Positivity:** Disruptive innovation opportunity: Brands can embrace body positivity by featuring diverse body types in their marketing campaigns, challenging traditional beauty standards. - **Satirical Advertising:** Disruptive innovation opportunity: Brands can utilize satirical advertising to bring attention to their products or services by poking fun at well-known campaigns or celebrities. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Fashion and apparel brands can explore comedic and satirical approaches to advertising to engage consumers and stand out in a crowded market. - **Marketing and Advertising:** Disruptive innovation opportunity: Marketing and advertising agencies can help brands create unique and humorous campaigns that capture attention and generate buzz. - **Body Image and Wellness:** Disruptive innovation opportunity: Body image and wellness brands can promote body positivity and challenge societal beauty standards through inclusive marketing and messaging. ## Related on Trend Hunter - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Honey-Powered Fruit Snacks](https://www.trendhunter.com/trends/beeup.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)