# Counterfeit Cup Lamps The Becherlicht by Martin Neuhaus Appears Bigger Than it Really Is By Ana Lopez | Published 2012-01-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/becherlicht-by-martin-neuhaus References: [mocoloco](http://mocoloco.com/fresh2/2012/01/17/becherlicht-cup-light-by-martin-neuhaus.php) & [becherlicht.de](http://www.becherlicht.de/) At night, the lamp called Becherlicht by Martin Neuhaus looks like an extremely chic, sophisticated light; however, when the light goes off, it takes on a whole different aesthetic. This deceiving fixture makes itself look bigger by [wall projection](https://www.trendhunter.com/trends/impulse-wall-light). The word Becherlicht means cup light in English, which gives away the essence of this product: a cup. Consisting of a focused light projected through an acrylic cup, this lamp feels more like an [optical illusion](https://www.trendhunter.com/trends/hooptical) than an actual fixture. The bright light, in combination with the cup, creates the shape of a retro lampshade on the wall, making it an [eye-catching furniture accessory](https://www.trendhunter.com/trends/loops-lamp). The Becherlicht by Martin Neuhaus is playful and deceiving; this conversation starter is available is available in five colors. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Optical Illusion Lights:** Opportunity for creating lighting fixtures that play with perception and create optical illusions. - **Wall Projection Lighting:** Potential to develop lamps that utilize wall projection to create unique lighting effects. - **Retro-inspired Furniture Accessories:** Disruptive innovation opportunity in designing retro-inspired accessories that serve both functional and decorative purposes. ### Where This Applies - **Lighting Design:** Chance for lighting designers to explore new concepts and techniques that go beyond traditional illumination. - **Home Decor:** Innovation potential for home decor industry to incorporate optical illusion lights as unique and attention-grabbing additions to interior design. - **Art and Design Retail:** Opportunity for art and design retailers to showcase and sell retro-inspired furniture accessories that spark conversations and stand out in the market. ## Related on Trend Hunter - [Floating Illusion Light Designs](https://www.trendhunter.com/trends/lp-lamp.md) - [Oversized Pen Lamps](https://www.trendhunter.com/trends/bic-lamp.md) - [Illusory Mirror Lamp Designs](https://www.trendhunter.com/trends/mirror-table-lamp.md) - [Hollow Candle-Like Table Lamps](https://www.trendhunter.com/trends/lampe.md) - [Mushroom-Inspired Sleek Lamps](https://www.trendhunter.com/trends/lunar-lamp-concept.md) - [Suspended Mirrored Lighting Series](https://www.trendhunter.com/trends/mirror-collection-1.md) - [Chic Cyberpunk Sunset Illuminators](https://www.trendhunter.com/trends/bauhaus-sunset-lamp.md) - [Archetypal Conical Light Designs](https://www.trendhunter.com/trends/fragile-lamp.md) - [Hat-Like Fabric Illuminators](https://www.trendhunter.com/trends/flying-lamp.md)