# Color-Changing Highlighters Becca Cosmetics' 'Light Chasers' Feature Hues That Change with Light By Laura McQuarrie | Published 2017-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/becca-cosmetics-light-chasers References: [refinery29](http://www.refinery29.com/2017/12/185952/becca-light-chaser-highlighter-dupes) & [beccacosmetics](https://www.beccacosmetics.com/light-chaser-highlighter.html) Becca Cosmetics recently launched a collection of two-color highlighters called 'Light Chasers' that shift subtly when they catch the light. As Becca Cosmetics notes, "Amethyst flashes Geode," while "Rose Quartz flashes Seashell," making for interesting and eye-catching colors to accentuate one's best features. The highly pigmented, limited-edition highlighters are described as offering "the perfect marriage of [kaleidoscopic color and light](https://www.trendhunter.com/trends/phreeze)" to create a [luminous glow](https://www.trendhunter.com/trends/liquid-luminizer-line). To create what Becca calls an "otherworldly glow" or a "metamorphic finish," the brand recommends [layering the product atop a blush](https://www.trendhunter.com/trends/ontheglow-blush) or eyeshadow to add more interest and depth to one's stylish beauty looks. While many consumers are comfortable creating duo-chrome beauty looks by layering on multiple cosmetics, these easy-to-use highlighters require little to no skill or mixing to achieve results that are instantly captivating. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Color-changing Cosmetics:** Opportunity to create otherworldly glow in beauty products through color-changing technology. - **Limited-edition Collections:** Opportunity to increase demand by offering rare, highly pigmented and limited edition cosmetic collections. - **Instant Results:** Opportunity to offer products that require little to no skills to achieve results. ### Where This Applies - **Beauty and Cosmetics:** Opportunity to innovate in the development and formulation of new cosmetics. - **Marketing and Advertising:** Opportunity to create innovative marketing campaigns around limited edition products. - **Retail and E-commerce:** Opportunity to increase online sales by offering exclusive, limited edition products. ## Related on Trend Hunter - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md)