# Pearlescent Liquid Highlighters Becca Cosmetic Debuted the Ignite Liquified Light Highlighter By Grace Mahas | Published 2020-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/becca-cosmetic References: [hypebae](https://hypebae.com/2020/3/becca-cosmetics-liquid-highlighter-ignite-bronze-gold-copper-release) & [hypebae](https://hypebae.com/2020/3/becca-cosmetics-liquid-highlighter-ignite-bronze-gold-copper-release) Premium beauty retailer, [Becca Cosmetics](https://www.trendhunter.com/trends/silver-brow), recently expanded its portfolio with the introduction of the new Ignite Liquified Light Highlighter, in five [new shades](https://www.trendhunter.com/trends/cool-bronze) that can be used on both the [face and the body](https://www.trendhunter.com/trends/fenty-beauty-body-lava). The new product pays homage to strength, creativity, and acceptance and features a different shade for each hue. 'Strength' is a bronze white with gold while 'Creativity' boasts a peach-hued pearl color. 'Gratitude' is a copper with specks of rose gold and Passion is a pale gold. Lastly, 'Acceptance' is a pale pink-golden pearl color. Consumers can purchase the new Becca Cosmetics Ignite Liquified Light Highlighter at participating retailers or online at the brand's website for $38 USD. Image Credit: Becca Cosmetics ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Liquid Highlighter:** There is a growing demand for liquid highlighters that can be used on both the face and body, providing opportunities for new entrants in the cosmetics industry. - **Pearlescent Shades:** Consumers are looking for unique and multi-dimensional shades of highlighter, creating a market for innovative pigment formulations by cosmetics brands. - **Inclusivity and Representation:** The introduction of highlighting shade names that pay tribute to diversity and inclusivity demonstrates a growing trend for beauty brands to prioritize representation and social values, creating a potential opening for new brands with similar values in the industry. ### Where This Applies - **Cosmetics:** The introduction of new shades of highlighter that cater to a diverse range of skin tones creates innovative opportunities for cosmetics brands to appeal to a wider consumer base. - **Online Retail:** The option to purchase highlighters online directly from a brand's website provides online retailers with an opportunity to expand their product offerings and tap into the growing online beauty market. - **Socially Conscious Brands:** The demand for beauty products that align with consumers' values creates opportunities for socially conscious brands to focus on representation, diversity and inclusivity in their product offerings, setting them apart from other cosmetics brands in the industry. ## Related on Trend Hunter - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Body Luminizer Shade Expansions](https://www.trendhunter.com/trends/fenty-beauty-body-lava.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md)