# Marijuana-Promoting PSAs Afroman Updates 'Because I Got High' For a Cause By Vasiliki Marapas | Published 2014-10-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/because-i-got-high References: [aux](http://www.aux.tv/2014/10/afroman-remade-because-i-got-high-to-endorse-legalized-marijuana/) & [youtube](https://www.youtube.com/watch?v=d8AuMOGx_KY) Thirteen years after his chart-topping hit 'Because I Got High' was released, Afroman has created a new version of the song to support [marijuana legalization](https://www.trendhunter.com/trends/toke-the-vote). Despite its catchy, upbeat hook, Because I Got High actually painted a bleak picture of what smoking pot will do to your productivity (hint: your room probably won't get cleaned). The updated version, which was created with the [National Organization for the Reform of Marijuana Laws and Weedmaps](https://www.trendhunter.com/trends/national-childrens-alliance), focuses on the positive effects of marijuana, from medical benefits to tax cuts. Everything from anxiety attacks to hangovers are, thanks to marijuana, a thing of the past. The melody, lyrics and accompanying music video are just as playful and free-spirited as the original. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Marijuana Legalization Advocacy:** The updated PSA by Afroman reflects a growing trend towards positive and advocacy-based messaging for the legalization of marijuana. - **Cannabis Industry Growth:** The positive messaging around marijuana in the PSA creates an opportunity for continued growth in the cannabis industry, including dispensaries, product development, and agriculture. - **Creative Marketing Campaigns:** Afroman's updated 'Because I Got High' song showcases the potential for creative marketing strategies to generate attention and support for a cause or product. ### Sectors Adopting This - **Cannabis:** The updated PSA reflects the growing importance of the cannabis industry, in particular, the continued push for greater legalization and recreational use. - **Advertising:** The PSA highlights the potential for advertising agencies, marketing firms, and production companies to develop creative campaigns centered around social causes, including drug policy reform or legalization. - **Music:** Afroman's updated 'Because I Got High' song showcases the potential for music as a marketing tool while also highlighting the role of music in promoting social causes and policy reform. ## Related on Trend Hunter - [Boomer Cannabis Campaigns](https://www.trendhunter.com/trends/im-high-right-now.md) - [4/20-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-2.md) - [Rapper-Honoring Cannabis Strains](https://www.trendhunter.com/trends/death-row-records-cannabis.md) - [Music Festival-Themed Cannabis Drinks](https://www.trendhunter.com/trends/woodstock-goods.md) - [CBD Brand Activism Campaigns](https://www.trendhunter.com/trends/justice-for-all.md) - [Low-THC Cigarettes](https://www.trendhunter.com/trends/bogart.md) - [Awareness-Raising Rolling Papers](https://www.trendhunter.com/trends/last-prisoner-project.md) - [Cannabis-Spiked Sodas](https://www.trendhunter.com/trends/mary-jones.md) - [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md)