# Social Media-Inspired Candies The Bebeto Freeze Crunchy Range Has Several Crispy Options By Michael Hemsworth | Published 2024-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bebeto-freeze-crunchy References: [scottishgrocer](https://scottishgrocer.co.uk/2024/10/21/bebeto-takes-note-of-tiktok-with-freeze-dried-sweets/) & [bebeto](https://www.bebeto.co.uk)  Freeze-dried candies have gained popularity thanks to [TikTok](https://www.trendhunter.com/trends/skittles-popd) where users share videos of their experiences, so major brands are taking note and creating products with this in mind like the [Bebeto](https://www.trendhunter.com/trends/bebeto-candies) Freeze Crunchy range. The candy products are each freeze-dried to give them a crunchy, crispy texture that differentiates it from the usual soft, chewy and squishy textures they're known for. The product range includes the crunchy Peach Rings and Watermelon gummies alongside the Marshmallow Twist crunchy marshmallow, which each come in 35-gram resealable pouches priced at £2 each. Commercial Director at [Kervan Gida UK](https://www.trendhunter.com/trends/bebeto-freeze-crunchy-candy) Phil Hulme spoke on the Bebeto Freeze Crunchy range saying, "The trend started on social media, but we’ve elevated it by taking full control of the freeze-drying process. Our new range is all about delivering a high-quality, unique confectionery experience that UK consumers can now enjoy straight off the shelves." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 52% | Activity: 64% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **User-generated Content Influence:** Brands are increasingly leveraging TikTok's trendsetting power to develop unique products that resonate with social media-savvy consumers. - **Textural Innovation in Snacks:** The crunchy, freeze-dried texture of candies offers a novel sensory experience that sets them apart from traditional sugary treats. - **Resealable Packaging:** Convenient, resealable pouches make it easier for consumers to enjoy and store their favorite snacks while maintaining freshness. ### Industries Being Reshaped - **Confectionery:** The introduction of freeze-dried candies signifies a shift towards textural innovation in the traditional candy market. - **Social Media Marketing:** Brands are utilizing viral social media trends to guide product development and marketing strategies, highlighting the power of user-generated content. - **Packaging:** Innovative packaging solutions like resealable pouches are gaining traction, providing both convenience and product longevity for consumers. ## Related on Trend Hunter - [Crunchy Gummy Candy Products](https://www.trendhunter.com/trends/bebeto-freeze-crunchy-candy.md) - [Branded Freeze-Dried Candies](https://www.trendhunter.com/trends/skittles-popd.md) - [Crispy Freeze-Dried Hard Candies](https://www.trendhunter.com/trends/jolly-rancher-freeze-dried.md) - [Crunchy Freeze-Dried Candies](https://www.trendhunter.com/trends/freeze-dried-candy.md) - [Crispy Freeze-Dried Candies](https://www.trendhunter.com/trends/astrofreeze.md) - [Expansive Crispy Candy Lineups](https://www.trendhunter.com/trends/noomz-freezedried-candies.md) - [Crispy Freeze-Dried Christmas Candies](https://www.trendhunter.com/trends/freezedried-candies.md) - [Crunchy Freeze-Dried Gummies](https://www.trendhunter.com/trends/amos-freeze-dried-candy.md) - [Revamped Freeze-Dried Candies](https://www.trendhunter.com/trends/sweetarts-1.md)