# Crunchy Gummy Candy Products Bebeto Freeze Crunchy Candy Introduced Two New Varieties By Michael Hemsworth | Published 2025-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bebeto-freeze-crunchy-candy References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/bebeto-expands-freeze-crunchy-range-with-two-new-flavours-19-05-2025/) & [bebeto](https://www.bebeto.co.uk)  The [Bebeto](https://www.trendhunter.com/trends/bebeto-valentines-day) Freeze Crunchy candy range has been expanded by the brand with a series of new treats that are crafted with a familiar taste and a new experience in mind. The candy range now includes the Bubblegum Bottles and the Blue Raspberry Rings, which have both been freeze dried to give them a crunchy texture that replaces their traditional gummy texture. The products come in shelf-ready packaging with a 35-gram serving and a suggested price point of £2 to maximize accessibility for consumers seeking to try the trendy candy. Commercial Director at [Kervan Gida UK](https://www.trendhunter.com/trends/bebeto-freeze-crunchy) Phil Hulme spoke on the new additions to the Bebeto Freeze Crunchy candy range saying, "The #freezedriedcandy hashtag has now surpassed 4.7 billion views on [TikTok](https://www.trendhunter.com/trends/jolly-rancher-freeze-dried), proving just how strong the trend and demand is. That’s why we’re expanding the range with two exciting new flavours – Bubble Gum Bottles and Blue Raspberry Rings – which we’re confident will resonate with both loyal fans and new consumers eager to experience the sweets with a new sour and nostalgic twist." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 61% | Activity: 71% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Freeze-dried Candy Craze:** The popularity of freeze-dried candy is exploding, exemplified by the massive trend presence on TikTok, suggesting a growing consumer interest in unique texture experiences. - **Nostalgic Flavor Innovation:** Introducing traditional flavors like bubblegum and blue raspberry in novel formats caters to consumers' desire for both new experiences and childhood nostalgia. - **Social Media-driven Consumption:** The influence of social media platforms in driving food trends is evident through the significant engagement on content featuring freeze-dried candies. ### Where This Applies - **Confectionery Industry:** The confectionery industry is seeing emergence of texture-focused innovations like freeze-dried candies, offering companies opportunities to reinvent conventional products. - **Social Media Marketing:** Social media marketing is becoming increasingly critical for brand visibility, particularly in food categories influenced by trends originating from platforms like TikTok. - **Food Packaging Solutions:** As texture and novelty become key selling points, innovative packaging solutions are necessary to effectively preserve and display new candy formats. ## Related on Trend Hunter - [Social Media-Inspired Candies](https://www.trendhunter.com/trends/bebeto-freeze-crunchy.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md) - [Expansive Crispy Candy Lineups](https://www.trendhunter.com/trends/noomz-freezedried-candies.md) - [Crispy Freeze-Dried Hard Candies](https://www.trendhunter.com/trends/jolly-rancher-freeze-dried.md) - [Revamped Freeze-Dried Candies](https://www.trendhunter.com/trends/sweetarts-1.md) - [Crunchy Freeze-Dried Gummies](https://www.trendhunter.com/trends/amos-freeze-dried-candy.md) - [Fizzy Vegan-Friendly Candies](https://www.trendhunter.com/trends/bebeto-candies.md) - [Crispy Freeze-Dried Candies](https://www.trendhunter.com/trends/astrofreeze.md) - [Branded Freeze-Dried Candies](https://www.trendhunter.com/trends/skittles-popd.md)