# Wild Animal Fashion Campaigns Bebe Summer 2009 Safari Catalogue By Ayman | Published 2009-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bebe-summer-2009-safari References: [giulianobekor](http://www.giulianobekor.com/bebesummer2009/) & [bebe](http://www.bebe.com/) While most brands are going for an aquatic theme this season, Bebe takes us on a wild safari trip in their Summer 2009 Catalogue. The Bebe Summer 2009 [Safari Catalogue](https://www.trendhunter.com/trends/casa-redondo) features model Diana Moldovan captured by photographer Giuliano Bekor with wild animals including elephants, zebras, leopards, lions, and more. **Implications** - The appeal behind the use of [animals in fashion campaigns](https://www.trendhunter.com/trends/animal-intelligence) ties back to the basic, biological urge to be sexy that is essentially the basis of the fashion industry. When one speaks of [animal urges](https://www.trendhunter.com/trends/camp-aspen), they are referring to unabashed sexuality or violence. This kind of raw sensuality is what drives the fashion industry, making animals and fashion a perfect pair. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 89% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Animal-inspired Fashion:** The use of wild animals in fashion campaigns taps into the appeal of raw sensuality and draws on the primal instincts of consumers. - **Nature-influenced Advertising:** The inclusion of wild animals in fashion campaigns connects with the ongoing trend of incorporating nature and the outdoors into marketing strategies. - **Ethical Fashion Practices:** The use of wild animals in fashion campaigns raises questions about ethical practices and sustainability in the industry. ### Who This Affects Most - **Fashion:** The fashion industry can explore using animal-inspired designs and incorporating elements of nature into their advertising campaigns. - **Photography:** Photographers can create captivating images by incorporating wild animals into their fashion photoshoots. - **Conservation:** Organizations focused on wildlife conservation can partner with fashion brands to raise awareness and promote ethical practices. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Luxury Bohemian Fashion Brands](https://www.trendhunter.com/trends/tiger-and-the-monkey.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)