# Drinker-Specific Sunscreens Beavertown Brewery Made a Sun Care Product for Beer Drinkers By Laura McQuarrie | Published 2023-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck References: [famouscampaigns](https://www.famouscampaigns.com/2023/07/oil-your-neck-beer-drinkers/?utm_source=feedly&utm_medium=rss&utm_campaign=oil-your-neck-beer-drinkers)  It's all too easy to get caught up in the joy of basking under the sun and unintentionally neglecting to apply sufficient sun protection, and this is a particular concern for drinkers who frequently enjoy outdoor patios while sipping their favorite beverages—so [Beavertown Brewery](https://www.trendhunter.com/trends/beavertown-brewery-collection) set out to create the first-ever [sunscreen tailored specifically for beer drinkers](https://www.trendhunter.com/trends/smootheriser). In fact, a new study found that pub gardens were among the most common locations for sunburn, and the brand found that just 18% of people always wear protection when enjoying a summer drink, while 37% have previously been burnt while sitting outside in a pub. To ensure that adults in the UK enjoy time in the sun while protecting their skin, Beavertown Brewery is installing free dispensers and giving away thousands of [free sunscreens across the UK](https://www.trendhunter.com/trends/aldi-giveaway). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 86% | Activity: 96% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Drinker-specific Sunscreens:** Creating sunscreens tailored specifically for beer drinkers presents disruptive innovation opportunities in the skincare industry. - **Pub Garden Sunburn Prevention:** Developing strategies and products to prevent sunburn in pub gardens can lead to disruptive innovation in the outdoor entertainment industry. - **Promotion of Sun Protection:** Implementing free sunscreen dispensers and giveaways to promote sun protection opens up disruptive innovation opportunities in the marketing and healthcare industries. ### Where This Applies - **Skincare Industry:** The skincare industry can explore creating specialized sunscreens for specific consumer groups, such as beer drinkers, to disrupt the market and cater to unique needs. - **Outdoor Entertainment Industry:** The outdoor entertainment industry, especially businesses with pub gardens, can leverage innovative sun protection strategies to enhance customer experiences and prevent sunburn, leading to a competitive advantage. - **Marketing and Healthcare Industries:** The marketing and healthcare industries can collaborate to promote sun protection by offering free sunscreen dispensers and giveaways, leading to innovative approaches in public health awareness and customer engagement. ## Related on Trend Hunter - [UV-Blocking Promotional Jerseys](https://www.trendhunter.com/trends/upf40-football-jerseys.md) - [Sustainable Solar-Powered Beers](https://www.trendhunter.com/trends/oakham-sun-city.md) - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Solar-Celebrating Summer Ales](https://www.trendhunter.com/trends/solar-summer-ale.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [Plant-Based Sun Protectors](https://www.trendhunter.com/trends/plantbased-sun-protectors.md) - [Sun Safety-Promoting Initiatives](https://www.trendhunter.com/trends/sun-safety.md) - [Complimentary Convenience Store Sunscreens](https://www.trendhunter.com/trends/left-arm-sunscreen.md)