# Summery Make-Up Applicator Kits The 'Summer Fling' Beautyblender Kit Includes Two New Colors By Riley von Niessen | Published 2017-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beautyblender References: [popsugar](https://www.popsugar.com/beauty/Beautyblender-Summer-Fling-Collection-43413447) [Beautyblender](https://www.trendhunter.com/trends/boldhue-starter-kit), the brand that's known for its useful egg-shaped make-up applicators that are made of a special sponge material, expanded its selection with the 'Summer Fling' kit, which incorporates a range of brightly hued applicators. The Summer Fling kit is a limited-edition release, and can be picked up from retailers like [Sephora](https://www.trendhunter.com/trends/color-twister) starting on April 12th. As Beautyblender's products have become a staple among make-up fanatics, it's likely that YouTube and [Instagram](https://www.trendhunter.com/trends/blush-filter-liquid-blush) influencers will be promoting the kits on their channels and feeds to celebrate the change in season. A neon green, pink, and orange applicator comprise the limited-edition kits. Although Beautyblender's products are versatile, they're most commonly used to seamlessly apply foundation, buff out contour line, and set powder. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Make-up Applicator Kits:** Opportunity to create exclusive, seasonal sets of make-up applicators that appeal to beauty enthusiasts. - **Social Media Influencer Marketing:** Potential for collaborations with YouTube and Instagram influencers to promote make-up applicator kits on their channels and feeds. - **Versatile Beauty Tools:** Expanding the functionality of make-up applicators to encompass various uses beyond foundation application. ### Industries Being Reshaped - **Beauty and Cosmetics:** Opportunity for beauty companies to create their own limited-edition make-up applicator kits to cater to seasonal trends. - **Advertising and Marketing:** Demand for influencer marketing campaigns to promote make-up applicator kits across social media platforms. - **Product Development:** Developing innovative and multi-functional make-up applicators to meet the evolving needs of consumers. ## Related on Trend Hunter - [Limited-Edition Spring-Inspired Cosmetic Products](https://www.trendhunter.com/trends/springinspired-cosmetic.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Skincare-Infused Blushes](https://www.trendhunter.com/trends/blush-butter-balm.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Multipurpose Beauty Mousses](https://www.trendhunter.com/trends/blurry-pudding-pot.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md)