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# Color-Changing Makeup Sponges
The BeautyBlender Wave Changes Color to Remind You to Wet the Tool

By Katherine Pendrill | Published 2019-12-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/beautyblender-wave
References: [bustle](https://www.bustle.com/p/beautyblenders-color-changing-sponge-means-youll-never-forget-to-wet-your-blender-again-19629601) & [instagram](https://www.instagram.com/p/B6bQlhHgNKu/)

The BeautyBlender Wave is designed to make your beauty routine a little more streamlined with its new color-changing technology.

When applying foundation with a makeup sponge, it's best practice to dampen the sponge first to achieve a better blend. As part of that process, the new BeautyBlender Wave changes from a cool-toned purple hue when moistened with warm water and a soft blue color when dampened with cold water. The idea is that the color-changing technology reminds you to dampen the product before application. The sponge is even imprinted with the words "Wet Me," just in case you forget.

Beyond the new color-changing technology, the BeautyBlender Wave is just as versatile as ever and still cruelty-free. The new version of the product even comes with the same $20 price tag—no price increases attached.

Image Credit: *@beautyblender.*

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 83% | Activity: 85% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Color-changing Technology:** Disruptive innovation opportunity: Explore how color-changing technology can be applied to other beauty tools or personal care products for enhanced user experience.
- **Reminder Technology:** Disruptive innovation opportunity: Develop products in various industries that incorporate reminder technology to prompt users for important actions or steps.
- **Enhanced User Experience:** Disruptive innovation opportunity: Identify ways to integrate innovative features into existing products or tools to enhance user experience and streamline routines.

### Who This Affects Most

- **Beauty and Personal Care:** Disruptive innovation opportunity: Apply color-changing technology to create innovative products in the beauty and personal care industry, enhancing and simplifying routines for consumers.
- **Home and Kitchen Appliances:** Disruptive innovation opportunity: Incorporate reminder technology into home and kitchen appliances to improve functionality and provide users with helpful prompts.
- **Health and Wellness:** Disruptive innovation opportunity: Utilize color-changing technology and reminder features to develop smart health and wellness products that assist users with daily routines and habits.

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