# Whipped Long-Wearing Foundations The First BeautyBlender Makeup Product is a Liquid Foundation By Laura McQuarrie | Published 2018-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beautyblender-makeup References: [newbeauty](https://www.newbeauty.com/blog/dailybeauty/12359-beautyblender-foundation/) & [beautyblender](https://www.beautyblender.com/) [BeautyBlender](https://www.trendhunter.com/trends/boldhue-starter-kit) quickly became an iconic makeup tool brand—but it is now surprising and delighting consumers with an unexpected new release in the form of the first-ever BeautyBlender makeup product. The [Bounce Liquid Whip Long-Wear Foundation](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation) is being introduced in an expansive shade range and an innovative formula that BeautyBlender founder Rea Ann Silva says was "created via a first-to-market HyperWhip process." Naturally, the [lightweight new foundation](https://www.trendhunter.com/trends/lumimatte-foundation) has the potential to be applied with a BeautyBlender for one's desired level of coverage. As a product that pairs perfectly with its well-known makeup tool, the packaging for the BeautyBlender makeup product has a sponge-shaped indent. In the future, BeautyBlender has plans to offer other cosmetics, promising "you will see more products that fit well with our sponges." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Liquid-whip Formulas:** The success of Bounce Liquid Whip Long-Wear Foundation indicates an opportunity for other beauty companies to develop lightweight, long-wearing makeup formulas using innovative processes. - **Tool-specific Product Lines:** BeautyBlender's expansion into makeup products highlights the potential for brands to create product lines that specifically pair with their popular tools, creating a unique selling proposition for both products. - **Shade Diversity:** Bounce Liquid Whip Long-Wear Foundation's expansive shade range is a trend that other makeup companies should consider to better cater to the diverse needs of consumers and promote inclusivity. ### Sectors Adopting This - **Beauty:** Makeup companies can explore new ways to formulate and package cosmetics by observing the unique innovation process used for Bounce Liquid Whip Long-Wear Foundation. - **Tools & Supplies:** The successful collaboration of BeautyBlender's makeup and tool products encourages other tool and supplies companies to consider branching out into related product categories. - **Fashion & Apparel:** The trend towards diverse shade ranges in foundation highlights the opportunity for fashion and apparel companies to promote inclusivity in clothing lines for various skin tones and body types. ## Related on Trend Hunter - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Sheer Foundation Sticks](https://www.trendhunter.com/trends/charlotte-tilbury-foundation-stick.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md)