# Lookbook Magazines 'East Side Homeboy' Promotes the Beauty & Youth Fall/Winter 2010 Line By Marissa Brassfield | Published 2010-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-youth-fall-winter-2010 References: [highsnobiety](http://www.highsnobiety.com/news/2010/10/31/huge-x-beauty-youth-east-side-homeboy-magazine/) & [beautyandyouth.jp](http://www.beautyandyouth.jp/news/101021400.php) To promote the Beauty & Youth Fall/Winter 2010 line, the label collaborated with HUGE Magazine for a [free lookbook magazine](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls). Instead of an advertorial inside a fashion magazine or an online lookbook, this free magazine lookbook will appear inside Beauty & Youth United Arrows retail locations. Despite the rise in [online or video lookbooks](https://www.trendhunter.com/trends/maczine), Beauty & Youth decided to go old-school and release its lookbook in print form. See shots from the Fall/Winter 2010 collection above. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 92% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Print Lookbooks:** The resurgence of print lookbooks presents opportunities for creative collaborations and targeted marketing strategies. - **Collaborative Marketing:** Partnerships between fashion labels and magazines open up avenues for cross-promotion and reaching new audiences. - **Offline Marketing Strategies:** Utilizing unconventional offline marketing tactics, such as distributing free lookbook magazines, can generate buzz and engagement. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage print lookbooks to showcase their collections and captivate customers in a tangible and immersive way. - **Publishing:** Magazines can explore collaborations with fashion labels to create exclusive printed lookbooks as a unique selling proposition. - **Retail:** Retail locations can benefit from featuring free lookbook magazines to enhance the customer experience and drive foot traffic. ## Related on Trend Hunter - [Minimalist Outdoor Fall Fashion](https://www.trendhunter.com/trends/daiwa-pier39-fw25.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)