# Beauty Through Coffee Caffeine Rubs Rid Cellulite By Wessley Murylo | Published 2008-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-with-coffee-coffee-from-brazil References: ig.br & ig.br In Brazil, there's a new strategy for the battle against cellulite: [coffee rubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub). The [Brazilian anti-cellulites coffee massage](https://www.trendhunter.com/trends/gente-body-care) is executed with great force in the areas where the fat molecules are concentrated. After the massage, the are rubbed with a product based on coffee. Beneath the fact that the fat concentrations are broken down the coffee extract is able to penetrate deeply in the skin which stimulates the disliked and undesired dimples to go away. The [caffeine activates the micro circulation](https://www.trendhunter.com/trends/caffeine-strengthening-scalp-serum) of the skin, performing as a fortifier and bodily hydration. “The massage performed with coffee gives a very efficacy result, as not only the accumulated fat will be eliminated, but it will hydrate the skin as well.” says Mariana Alves Corrêa, owner of the Otris Spa Urbano in Rio de Janeiro. For R$ 140 (USD 80 or € 55)) will she rub coffee on your body for 60 minutes. Evidently, the image which goes with this post, is the result of Mariana Alves coffee-massage. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 11% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Brazilian Anti-cellulite Coffee Massage:** Disruptive innovation opportunity: Develop coffee-based skincare products or services for cellulite reduction. - **Deep Penetration Technology:** Disruptive innovation opportunity: Create skincare products that can penetrate deeply into the skin to enhance efficacy. - **Natural Ingredients in Skincare:** Disruptive innovation opportunity: Utilize natural ingredients like coffee extract in skincare products for unique benefits. ### Industries Being Reshaped - **Skincare:** Disruptive innovation opportunity: Introduce coffee-infused products or treatments for cellulite reduction in the skincare industry. - **Wellness & Spa:** Disruptive innovation opportunity: Incorporate coffee-based massages or treatments into wellness and spa services. - **Beauty:** Disruptive innovation opportunity: Develop innovative beauty products that harness the benefits of coffee for skincare. ## Related on Trend Hunter - [Skin-Smoothing Gel-Creams](https://www.trendhunter.com/trends/body-fit-active.md) - [Non-Invasive Cellulite Treatments](https://www.trendhunter.com/trends/noninvasive-cellulite-treatment.md) - [Coffee-Powered Soap Bars](https://www.trendhunter.com/trends/coffee-soap-bar.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Lymphatic Drainage Oils](https://www.trendhunter.com/trends/lymphatic-drainage-oil.md) - [Skin-Caring Coffee Collabs](https://www.trendhunter.com/trends/joyce-beauty-x-mrs-hs.md) - [Cosmetics Coffee Collaborations](https://www.trendhunter.com/trends/grind-x-beauty-pie.md) - [Caffeine-Infused Sunscreens](https://www.trendhunter.com/trends/caffeinated-sunscreen.md) - [Upcycled Coffee By-Products](https://www.trendhunter.com/trends/kaffe-bueno.md)