# Affordable Free-From Supplements Walmart's Glow Habit Brand Shares Beauty & Wellness Supplements By Laura McQuarrie | Published 2019-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-wellness-supplements References: [businesswire](https://www.businesswire.com/news/home/20190917005222/en) & [glowhabit](https://www.glowhabit.com) Glow Habit is a new beauty and wellness brand by [Walmart](https://www.trendhunter.com/trends/womens-wellness-supplement) that introduces dietary supplements for hair, skin, sleep and digestion. All of the supplement formulas are vegan-friendly, were developed by a registered dietician and nutritionist, and exclude gluten, soy and both artificial flavors and sweeteners. In these glow-boosting supplements, consumers will find popular wellness ingredients like biotin, sea buckthorn, silica from bamboo extract, plus Vitamin C, E and other potent add-ins. Each supplement takes the form of a gummy, with prices starting at just $9. While Good Skin Habit uses a familiar skincare ingredient, hyaluronic acid, to support skin hydration, the blueberry-flavored Sleep Well Habit is a nighttime treat that contains melatonin to promote a restful sleep, plus superfoods and other skin-supporting ingredients to improve upon texture and hydration levels. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Affordable Free-from Supplements:** The rise of affordable free-from supplements presents an opportunity for businesses to tap into the growing demand for clean, vegan-friendly wellness products. - **Beauty & Wellness Supplements:** The beauty and wellness supplement market offers potential for disruptive innovation, as consumers increasingly seek comprehensive solutions for their overall health and appearance. - **Glow-boosting Gummies:** The popularity of glow-boosting gummies provides an opening for brands to create convenient and tasty supplement options that target specific beauty and wellness concerns. ### Where This Applies - **Retail:** The retail industry can leverage the demand for affordable free-from supplements by offering a wide variety of clean, vegan-friendly products that cater to the health-conscious consumer. - **Health & Wellness:** The health and wellness industry has an opportunity to innovate by developing comprehensive beauty and wellness supplements that address specific concerns and offer holistic solutions. - **Food & Beverage:** The food and beverage industry can capitalize on the trend of glow-boosting gummies by creating innovative and delicious supplement options that combine beauty and wellness benefits with great taste. ## Related on Trend Hunter - [Zero-Sugar Beauty Gummies](https://www.trendhunter.com/trends/glam-bites.md) - [Reformulated Skincare Supplements](https://www.trendhunter.com/trends/ghost-glow-v2.md) - [Skincare Supplement Gummies](https://www.trendhunter.com/trends/neutrogena-gummies.md) - [Aesthetic Wellness Supplements](https://www.trendhunter.com/trends/sakara-supplements.md) - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [Glowing Skincare Gummies](https://www.trendhunter.com/trends/retro-glowing-skin-gummy.md) - [Modernized Fiber Supplements](https://www.trendhunter.com/trends/gut-glow.md) - [Gut Health Skincare Supplements](https://www.trendhunter.com/trends/legendairy-milk-shes-glowing.md) - [Low-Cost Health Supplements](https://www.trendhunter.com/trends/ohgood-gummy-vitamins.md)