# Appearance-Boosting Soluble Powders Vital Proteins Offers Flavored Beauty Waters By Mishal Omar | Published 2017-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-waters References: [vitalproteins](https://www.vitalproteins.com/collections/beauty-water) Taking an inside-out approach to health, wellness, and beauty, the Vital Proteins brand offers a range of beauty waters that were designed to enhance skin's appearance. The brand offers four different products, each of which is based in collagen which has been shown to strengthen hair, skin and nails, improve energy, and support joint health. The powders are extremely versatile, as they can be dissolved and consumed in a glass of water, can be added to lattes or teas to make them healthier and more flavorful, and can be mixed into various baking recipes. There are four flavors that these beauty waters are offered in, including a Strawberry Lemon, a Lavender Lemon, a Melon Mint, and a Cucumber Aloe. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Inside-out Beauty:** Using collagen-based powders to enhance skin's appearance and overall health from the inside out. - **Flavored Functional Beverages:** Creating versatile powders that can be easily dissolved in water or added to other beverages for a healthy and flavorful boost. - **Collagen-infused Food Products:** Expanding the use of collagen powders in baking recipes and other food products for added health benefits. ### Who This Affects Most - **Beauty and Skincare:** Opportunities for developing collagen-infused products that promote healthier skin and nails. - **Wellness and Health Supplements:** Innovations to create functional powders with collagen for joint health and energy improvement. - **Food and Beverage:** Creating new collagen-based powders to enhance the nutritional value and flavor of food and drinks. ## Related on Trend Hunter - [Nutritious Beauty-Focused Powders](https://www.trendhunter.com/trends/ultima-beauty.md) - [Marine Collagen-Based Powders](https://www.trendhunter.com/trends/marine-collagen-superpowder.md) - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [Four-In-One Collagen Powders](https://www.trendhunter.com/trends/sparkle-wellness.md) - [Multitasking Protein Shakes](https://www.trendhunter.com/trends/vital-proteins-collagen-protein-shake.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Seasonally Flavored Collagen Powders](https://www.trendhunter.com/trends/pearl-marine-collagen-superpowder.md) - [Collagen Tea Beverages](https://www.trendhunter.com/trends/pretty-tasty.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md)