# Luxe Gilded Masks The Lunau Gold Leaf Beauty Treatment Includes Luxurious Precious Metals By M | Published 2015-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-treatment References: [japantrendshop](http://www.japantrendshop.com/gold-masquerade-golf-leaf-beauty-mask-p-3185.html) & [beauty.ulifestyle.hk](http://beauty.ulifestyle.com.hk/hk/brand/1141/lunau.html) The Lunau Japan Gold Masquerade beauty treatment mask offers a [luxe skincare ritual](https://www.trendhunter.com/trends/skii-lxp-craftsmanship) that harnesses the benefits of applying 24-karate gold onto the skin. The opulent mask features a [sheet design](https://www.trendhunter.com/trends/glass-skin-collagen-mask) allowing users to apply the supple tissue enriched with oils, lotions and natural properties directly onto the skin for a period of relaxation and rejuvenation. The mask is designed out of a thick sheet material that is pre-soaked in a variety of ointments, including [24-karate gold leaf](https://www.trendhunter.com/trends/goldcoated-microneedlees). The use of the precious metal leads the mask itself to be gilded in color adding an air of luxury when the wearer adorns the mask. The treatment comes in two separate pieces including a cutout for the upper portion of the face with slits for the eyes and a malleable nose piece and one for the chin. The mask is instructed to be worn for 10-20 minutes. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxurious Skincare Rituals:** The growing demand for opulent skincare treatments presents an opportunity for innovative products that offer a luxurious and indulgent experience. - **Incorporating Precious Metals in Beauty Products:** By incorporating precious metals like 24-karat gold into beauty products, there is a chance to capitalize on the trend of using high-value ingredients for enhanced skincare benefits. - **Sheet Mask Innovation:** Continued evolution in sheet mask design and technology opens up possibilities for creating unique and effective beauty treatments. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry can explore the creation of high-end beauty treatments that include precious metals, targeting consumers who seek luxurious and effective skincare experiences. - **Cosmetics:** Cosmetic brands have an opportunity to develop new products that utilize precious metals like gold to provide added skincare benefits and allure to their customers. - **Wellness and Spa:** The wellness and spa industry can incorporate luxurious skincare rituals, such as gold masks, into their services to offer indulgent experiences and cater to clients looking for ultimate relaxation and rejuvenation. ## Related on Trend Hunter - [Shimmery Lip Treatments](https://www.trendhunter.com/trends/new-kissu-lip-mask.md) - [Nourishing Gold-Infused Skincare](https://www.trendhunter.com/trends/goldie-lux-skin.md) - [24K Gold Skincare Collections](https://www.trendhunter.com/trends/24k-gold-skincare.md) - [Gold-Accented Facial Cleansers](https://www.trendhunter.com/trends/gold-cleansing-oil.md) - [24K Gold Retinol Complexes](https://www.trendhunter.com/trends/gold-retinol-complex.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Microneedle Skincare products](https://www.trendhunter.com/trends/goldcoated-microneedlees.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md)