# Collagen-Rich Bone Broth Kits Beauty & The Broth Delivers Concentrated Broths That Promote Beauty By Riley von Niessen | Published 2021-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-the-broth References: [thebeautyandthebroth](https://thebeautyandthebroth.com/) [Beauty & The Broth](https://www.trendhunter.com/trends/bevzilla) is a health food company that was founded by American actor and model Melissa Boloña, who wanted to make the consumption of [collagen-rich bone broths](https://www.trendhunter.com/trends/broth-superpowders) more convenient to reap the benefits that it offers to the hair, skin, and nails. The company's broth packs can be purchased in both [chicken and beef flavors](https://www.trendhunter.com/trends/stock-range), or as a sample kit that allows shoppers to try out both. All of the broth packs are shelf-stable, organic, flavorful, and customizable. This means that shoppers have the ability to control the quantity of broth they receive in each kit, and can choose to purchase a recurring subscription that allows them to save on the monthly cost. To make it easier for users to get the measurements right, Beauty & The Broth includes a BPA-free rice husk cup that also allows for on-the-go drinking. To get a prefect mix, all users need to do is add the concentrate to the cup and then fill with hot water until it reaches the outside line. Image Credit: Beauty & The Broth ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Convenient Bone Broth Packs:** The convenience of shelf-stable, customizable bone broth packs with on-the-go rice husk cup create disruptive innovation opportunities in the health food industry. - **Collagen-rich Food and Beauty Products:** The demand for collagen-rich products in both the food and beauty industries presents an opportunity for companies to innovate and create new products and blends. - **Organic and Customizable Health Foods:** The trend towards organic and customizable health foods opens up opportunities for companies to offer more personalized options for health-conscious customers. ### Industries Being Reshaped - **Health Food Industry:** Shelf-stable bone broth packs with convenient, on-the-go rice husk cups present disruptive innovation opportunities in the health food industry. - **Beauty Industry:** The demand for collagen-rich products in the beauty industry creates opportunities for companies to develop new product lines and blends that benefit skin, hair, and nails. - **Food and Beverage Industry:** The trend towards organic and customizable food options presents an opportunity for companies to offer healthier, more personalized options for consumers. ## Related on Trend Hunter - [Canned Bone Broth Refreshments](https://www.trendhunter.com/trends/broya-bone-broth.md) - [Bone Broth Concentrates](https://www.trendhunter.com/trends/bone-broth-concentrates.md) - [High-Protein RTD Bone Broths](https://www.trendhunter.com/trends/dr-kellyann-petrucci.md) - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Nutrient-Dense Bone Broths](https://www.trendhunter.com/trends/brodo-sampler-box.md) - [Replenishing Bone Broth Packets](https://www.trendhunter.com/trends/akrrush.md) - [Nutrient-Dense Bone Broth Sachets](https://www.trendhunter.com/trends/freja-instant-bone-broth.md) - [Recipe-Ready Bone Broths](https://www.trendhunter.com/trends/cooking-bone-broth.md) - [Savory Collagen Protein Powders](https://www.trendhunter.com/trends/ancient-nutrition-bone-broth-protein.md)