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# Touchless Beauty Testers
Meiyume's Motion-Activated Packs Release Fragrances & Liquids

By Laura McQuarrie | Published 2020-06-23 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-tester
References: [premiumbeautynews](https://www.premiumbeautynews.com/en/meiyume-addresses-beauty-retails)

All aspects of the shopping experience are being revisited in response to a global pandemic, not only changing the flow of traffic through physical spaces but also impacting in-store beauty testers. [Meiyume](https://www.trendhunter.com/trends/meiyume) is responding to the need for new solutions with battery-powered, motion-activated touchless sampling testers, which help to with product discovery in a way that's safe and hygienic.

The product is capable of dispensing a variety of [liquid and fragrance products](https://www.trendhunter.com/trends/power-essence) and most notably they can be retrofitted to suit existing displays and countertops. As consumers and retailers will be increasingly cautious about minimizing cross-contamination on shared surfaces, it's likely that more [touchless solutions](https://www.trendhunter.com/trends/touchland-1) will be applied to all aspects of the everyday in-store experience—including everything from browsing to completing a purchase securely and safely.

Image Credit: Meiyume

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 95% | Activity: 96% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Touchless Sampling Testers:** The trend of touchless sampling testers offers a disruptive innovation opportunity for beauty brands to provide safe and hygienic product discovery experiences in stores.
- **Motion-activated Dispensing:** The trend of motion-activated dispensing presents a disruptive innovation opportunity for businesses to retrofit existing displays and countertops with touchless solutions for dispensing liquid and fragrance products.
- **Minimizing Cross-contamination:** The trend of minimizing cross-contamination drives the need for touchless solutions in the retail industry, providing disruptive innovation opportunities for businesses to create safer and more hygienic in-store experiences.

### Where This Applies

- **Beauty:** The beauty industry can benefit from touchless sampling testers as a disruptive innovation to ensure safe and hygienic product discovery in stores.
- **Retail:** The retail industry can employ motion-activated dispensing technology to retrofit existing displays and countertops, providing a disruptive innovation for touchless product testing and sampling.
- **Consumer Goods:** The consumer goods industry can capitalize on the trend of minimizing cross-contamination by implementing touchless solutions and creating safer and more hygienic in-store experiences for customers.

## Related on Trend Hunter

- [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md)
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