# Bridal Beauty Subscriptions Allure Partners with Brides Magazine to Offer Prestige Cosmetic Boxes By M | Published 2016-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-supscription References: [fashionista](http://fashionista.com/2016/05/allure-beauty-box-bridal-limited-edition) & [allure](http://www.allure.com/) Fashion-oriented publications Allure has recently teamed up with wedding magazine Brides to offer a customized beauty subscription service geared towards brides-to-be. The boxes contain cosmetic and beauty products designed for the big occasion that are sourced from prestige and Allure-approved brands. The box offers a discounted price on the cost of the products in luxury sample sizes. The bridal-themed boxes are custom made by the Allure and Brides team to contain items a bride-to-be might need on her special day. These include cosmetic items such as water-proof mascara, perfumes and custom monogrammed palettes. The packaging is also branded with a wedding aesthetic with white wrapping. The subscription service utilizes the expertise of each publication to offer prestige products tailored to a niche market. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Bridal Beauty Subscriptions:** Opportunity for beauty brands to create customized subscription boxes with products specifically designed for brides-to-be. - **Fashion-oriented Publications:** Opportunity for fashion magazines to collaborate with beauty brands to offer specialized subscription services. - **Luxury Sample Sizes:** Opportunity to provide discounted luxury sample sizes of cosmetic and beauty products through subscription services. ### Who This Affects Most - **Beauty Brands:** Opportunity for beauty brands to tap into the wedding market by offering customized subscription boxes for brides-to-be. - **Fashion Magazines:** Opportunity for fashion magazines to expand their offerings through collaborations with beauty brands in the form of specialized subscription services. - **Cosmetics:** Opportunity to provide luxury sample sizes of cosmetic and beauty products specialized for brides-to-be through subscription services. ## Related on Trend Hunter - [Curated Bridal Beauty Products](https://www.trendhunter.com/trends/bridal-bundle.md) - [Bride-Focused Comprehensive Skincare Packages](https://www.trendhunter.com/trends/comprehensive-skincare-package.md) - [Wedding-Themed Care Products](https://www.trendhunter.com/trends/wedding-themed-care-products.md) - [Curated Wedding Gift Boxes](https://www.trendhunter.com/trends/wedding-gift-boxes.md) - [Regency Bodycare Boxes](https://www.trendhunter.com/trends/lush-bridgerton.md) - [Wedding Shopping Experience Partnerships](https://www.trendhunter.com/trends/wedding-shopping-experience.md) - [Bridal Nail Polish Ranges](https://www.trendhunter.com/trends/bridal-nail-collection.md) - [Bridal Loyalty Incentives](https://www.trendhunter.com/trends/davids-bridal-2.md) - [Valentine’s Day Beauty Boxes](https://www.trendhunter.com/trends/valentines-day-beauty-box.md)