# Full Beauty Subscription Services Le Métier De Beauté Offers Pre-Release Product Perks By Alyson Wyers | Published 2013-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-subscription-service References: [refinery29](http://www.refinery29.com/le-metier-de-beaute) & [lemetierdebeaute](http://www.lemetierdebeaute.com/collections/shop-the-vault/products/beauty-vault-vip) [Luxury beauty brand](https://www.trendhunter.com/trends/la-beaut-collection) Le Métier De Beauté is taking beauty subscription services up a notch. Instead of the sample-sized box of beauty products, they are launching a new service called the Vault, which allows Beauty VIPs to order limited-edition, full-sized skin care products and color cosmetics. Similar to other beauty subscription services, the box will come to your door once a month. But for $29 a month for a full year, customers reap the rewards of insider access to the brand as well, including pre-release product perks. While one might balk at the one-time fee of $348, it is well worth it. This is a beautiful way to encourage brand loyalty for those looking for the best in beauty. The offer only stands until the end of the month, creating even more urgency for limited-edition lovers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Full-size Beauty Subscription:** Luxury beauty brands offering full-size products as part of monthly subscription services. - **Limited-edition Beauty:** Customers seeking exclusive and hard-to-find beauty products through subscription or other services. - **Brand Engagement Subscription:** Beauty brands offering insider access and perks to build customer loyalty through subscription services. ### Industries Being Reshaped - **Beauty and Personal Care:** Industry players can explore new subscription models that offer full-size and exclusive products to build customer trust and loyalty. - **E-commerce:** Companies can create online platforms that curate exclusive and hard-to-find products for beauty lovers to subscribe to. - **Marketing and Advertising:** Advertising and marketing agencies can work with beauty brands to create subscription services that offer unique perks to increase brand engagement and loyalty. ## Related on Trend Hunter - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Luxury Beauty Destinations](https://www.trendhunter.com/trends/beauty-destinations.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Pre-Release Cosmetics Programs](https://www.trendhunter.com/trends/too-faced-2.md) - [Valentine’s Day Beauty Boxes](https://www.trendhunter.com/trends/valentines-day-beauty-box.md) - [Weather-Centric Beauty Collections](https://www.trendhunter.com/trends/newbeauty-winter-2024-testtube.md) - [Luxurious Beauty Collections](https://www.trendhunter.com/trends/la-beaut-collection.md) - [High-End Beauty Advent Calendars](https://www.trendhunter.com/trends/lookfantastic-beauty-advent-calendar.md) - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md)