# Pharmacy Beauty Boutiques Rexall's Beauty Studio Offers Local and Premium Products at Low Prices By Jana Pijak | Published 2015-12-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-studio References: [imabeautygeek](http://imabeautygeek.com/2014/03/23/rexall-makeover-drugstore-beauty-dept-getting-prettier/) & [jackmanreinvents](http://www.jackmanreinvents.com/reinventions/rexall/) Last year, drug store Rexall received a contemporary makeover courtesy of branding agency Jackman -- from its new signage to its [in-store beauty studio](https://www.trendhunter.com/trends/christian-dior-beauty-boutique), the pharmacy reinvented its image in an effort to boost sales and appeal to the urban consumer. In addition to a traditional product selection, the Rexall beauty studio also carries a number of local picks including those from Canadian cosmetics brand Cargo and Toronto-based skincare company [Bare English & Co](https://www.trendhunter.com/trends/blo-blow-dry-bar-and-bare-minerals). The drug store's sleek design and branding details contribute to a more experiential shopping trip and change the way consumers perceive its image. Furthermore, the company's reinvention helps it promote emerging and local beauty products while enhancing the visual identity of its [in-house Be better. range](https://www.trendhunter.com/trends/cvs-brand-products). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Urban Pharmacy Reinvention:** There is an opportunity for drug stores to update their brand image and offer experiential shopping trips to attract urban consumers. - **Local and Premium Product Selection:** Drug stores can offer a unique selection of emerging and local beauty products to stand out in the increasingly competitive market. - **In-house Range Enhancement:** Drug stores can improve the visual identity and appeal of their own in-house product range by highlighting it alongside local and premium beauty products. ### Industries Being Reshaped - **Pharmacy:** Pharmacies can reinvent their store design and product selection to stand out in the beauty market and attract new customers. - **Cosmetics:** Cosmetics companies can partner with drug stores to offer their products in a physical retail environment and attract new customers. - **Skincare:** Skincare companies can partner with drug stores to offer their local and emerging products alongside more established brands and gain greater exposure. ## Related on Trend Hunter - [Canadian Beauty Relaunches](https://www.trendhunter.com/trends/the-body-shop-canada.md) - [Hair Styling Line Expansions](https://www.trendhunter.com/trends/nexxus-styling-line.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Exclusive Drugstore Collaborations](https://www.trendhunter.com/trends/aboutface-beauty1.md) - [In-Store Medical Aesthetics Clinics](https://www.trendhunter.com/trends/clinique-le-1620.md) - [Luxury Beauty Boutiques](https://www.trendhunter.com/trends/skin-longevity-institutes.md) - [Canadian Beauty Brand Locators](https://www.trendhunter.com/trends/north-finder.md) - [Open-Air Medi-Spa Services](https://www.trendhunter.com/trends/medical-beauty-bar.md) - [High-End Pharmacy Fragrance Boutiques](https://www.trendhunter.com/trends/boots-fragrance.md)