# Influencer-Branded Cosmetics Benefit's Beauty Stowaway Set Features Social Media Icons By Mary Van Puymbroeck | Published 2017-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-stowaway-set References: [bustle](https://www.bustle.com/p/the-benefit-island-collection-features-your-favorite-makeup-vloggers-on-their-favorite-products-75797) & [hellogiggles](http://hellogiggles.com/benefit-cosmetics-launching-perfect-stranded-desert-island-makeup-must-collection/) The 'Beauty Stowaway Set' from Benefit Cosmetics uses social media influencers to remix its star products. Benefit Cosmetics is know for its quirky, retro take on makeup. Its latest release features revamped packaging for [five of its best-selling products](https://www.trendhunter.com/trends/make-it-mini-makeup). Benefit tapped five social media influencers (Nicole Guerriero, Manny Gutierrez, Laura Lee, Karen Sarahi Gonzalez and Jeffree Star) to be the faces of the newly designed products. These Internet celebs are individually known for their impressive makeup looks, tutorials and vlogs. By bringing these influencers on board, Benefit is tapping into the fan bases of these individuals -- fans who traditionally have an affinity for [limited-edition and celebrity-branded products](https://www.trendhunter.com/trends/kimchichic-beauty). These influencers represent the interests of [Gen Z and Millennials](https://www.trendhunter.com/trends/sugar-cosmetics-1) in an authentic and accessible way. Aligning the brand alongside these influencers with the Beauty Stowaway Set is a great way to generate sales for Benefit's star products while providing the influencers with more exposure. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Social Media Influencer Marketing:** Brands are partnering with social media influencers to leverage their fan bases and generate sales. - **Limited-edition and Celebrity-branded Products:** Consumers, particularly Gen Z and Millennials, have a strong affinity for limited-edition and celebrity-branded products. - **Authenticity and Accessibility in Beauty:** Consumers want beauty products that are aligned with their values and are easily accessible through social media influencers. ### Where This Applies - **Cosmetics:** Cosmetics companies can collaborate with social media influencers to create limited-edition and celebrity-branded products. - **Marketing and Advertising:** Marketing agencies can help brands develop and execute social media influencer campaigns to promote their products. - **E-commerce and Retail:** Online retailers can leverage the popularity and influence of social media influencers to drive sales of beauty products. ## Related on Trend Hunter - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Solid Skincare Keychains](https://www.trendhunter.com/trends/purepeak.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md)