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# Luxurious Organic Beauty Sets
The Evy Jo & Co Bath Sets are Relaxing and Fully Customizable

By Kalin Ned | Published 2018-02-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-sets
References: [blog.etsy](https://blog.etsy.com/en/shop-your-sign-pisces/) & [etsy](https://www.etsy.com/shop/EvyJoAndCo?utm_medium=editorial_internal&utm_source=etsy_blog&utm_campaign=shop_your_sign_pisces&utm_content=curalate)

Evy Jo & Co. is a modern apothecary studio from Montreal, Quebec that offers its customers [personalized organic bath and beauty sets](https://www.trendhunter.com/trends/formulary-55). Boasting a fully handcrafted collection, the range features bath and skincare products made out of natural botanicals, vegan-friendly and sustainable ingredients.

The brand is "born [out] of love & worship of nature, creative entrepreneurship and passion for [...] [natural, eco-friendly self-care products](https://www.trendhunter.com/trends/loccitanes-holiday-sets)." The bath and beauty sets are fully customizable kits. The wide selection of bath salts, infused with pink Himalayan salt, green tea, black sea salt or coconut milk, as well as several options of therapeutic body oils, a rich charcoal or green tea crafted soap, glow-inducing clay masks and hydrating lip balms, makes the [customizable beauty sets the perfect gift](https://www.trendhunter.com/trends/gift-sets) for mother, girlfriend or even for oneself.

Photo Credits: Evy Jo & Co

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 71% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Organic Beauty Products:** The trend of organic beauty products made from natural botanicals and sustainable ingredients emerging in the beauty industry presents an opportunity for disruptive innovation through eco-friendly sourcing and production methods.
- **Customizable Beauty Sets:** The trend of customizable beauty sets that allow personalization of products specific to individual needs presents an opportunity for disruptive innovation through the use of AI technology and customer data analysis.
- **Self-care Products:** The trend of using self-care products as a way to promote health and relaxation presents an opportunity for disruptive innovation through incorporating new and unique ingredients that offer additional benefits beyond traditional products.

### Who This Affects Most

- **Beauty Industry:** The beauty industry is experiencing disruptive innovation opportunities through the use of eco-friendly ingredients and sustainable production methods to meet the growing demand for health and wellness-oriented products.
- **AI Technology Industry:** The AI technology industry can leverage data analysis and customization to create personalized beauty products and services that cater to individual needs and preferences.
- **Health and Wellness Industry:** The health and wellness industry can offer innovative new self-care products and services that incorporate unique ingredients and promote holistic wellbeing to meet increasing consumer interest.

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