# Inclusive Skincare Search Tools Pinterest is Testing Skin Tone-Specific Beauty Searches By Laura McQuarrie | Published 2018-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-searches References: [adweek](http://www.adweek.com/digital/pinterest-is-beta-testing-a-way-to-factor-skin-tone-into-beauty-related-searches/) & [medium](https://medium.com/@Pinterest_Engineering/building-a-more-inclusive-way-to-search-789f4c92fd73) Over the past few years, a number of brands have completely reinvented everything from nail polish and hosiery to footwear and lipstick shades with a focus on inclusivity when it comes to the term "nude"—and [Pinterest](https://www.trendhunter.com/trends/body-type-range) is now exploring a way for its users to conduct [skin tone-specific beauty searches](https://www.trendhunter.com/trends/complexion-concierge-roadshow) on its platform. Pinterest is using a third-party facial AI library from [ModiFace](https://www.trendhunter.com/trends/sephora-chatbot) as part of its beta-test, which offers four palettes that represent different skin tone ranges. As such, users are able to better find inspiring beauty ideas that match their likeness. As Pinterest engineer Laksh Bhasin describes: "We heard from Pinners that they couldn’t always find what they were looking for when searching for hair and beauty ideas, so we wanted to address this problem, starting with skin tone ranges." Ultimately, more skin tone ranges will be available through the beauty search in the future based on feedback. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Inclusive Beauty:** Using AI technology to allow users to conduct skin tone-specific beauty searches. - **Personalized Inspiration:** Providing users with beauty ideas that match their likeness through skin tone ranges. - **User Feedback-driven Innovation:** Expanding the range of skin tones available based on user feedback. ### Industries Being Reshaped - **Beauty:** The beauty industry can leverage AI technology to offer personalized beauty searches for different skin tones. - **E-commerce:** Online retailers can incorporate inclusive skincare search tools to provide a more inclusive shopping experience for their customers. - **Social Media:** Social media platforms can integrate skin tone-specific beauty searches to enhance user engagement and provide personalized content. ## Related on Trend Hunter - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [AI Content Transparency Tools](https://www.trendhunter.com/trends/gen-ai-labels.md) - [Color-Centric Makeup Experiences](https://www.trendhunter.com/trends/color-elfnalysis.md) - [Inclusive Skincare Brands](https://www.trendhunter.com/trends/inclusive-skincare-brands.md) - [AI-Powered Foundation Finders](https://www.trendhunter.com/trends/ai-foundation-finder.md) - [GenAI Content Controls](https://www.trendhunter.com/trends/genai-controls.md)