# Beauty Search Engine Apps 'Mira' Simplifies the Process of Finding the Right Products By Laura McQuarrie | Published 2019-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-search-engine References: [prnewswire](https://www.prnewswire.com/news-releases/announcing-mira-the-next-generation-google-for-beauty-300938948.html) & [askmira](http://www.askmira.com/) Mira is the name of a brand-new [beauty search engine app](https://www.trendhunter.com/trends/beauty-genius) that helps with [product discovery](https://www.trendhunter.com/trends/gen-ai-advisor-series) and empowering consumers to make educated purchases. The newly launched mobile app is an all-in-one hub for locating the best products for one's needs and values, especially as the app highlights beauty items that are [best suited to different skin types](https://www.trendhunter.com/trends/haut-ai-skin-chat), cruelty-free and vegan, and provides a breakdown of ingredients that may be irritating. As well as being a great tool for discovering popular products in different categories, Mira is also a place to connect with beauty lovers and locate the best deals on beauty products from major retailers. Mira boasts a collection of over 65,000 beauty products and will only continue to grow to empower consumers of all different backgrounds and skin types. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 73% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Beauty Recommendations:** Opportunity for disruptive innovation in creating personalized beauty recommendations based on individual needs and values through search engine apps like Mira. - **E-commerce Integration:** Opportunity for disruptive innovation in integrating e-commerce features to allow users to purchase beauty products directly through search engine apps like Mira. - **Community Building and Social Sharing:** Opportunity for disruptive innovation in fostering community engagement and social sharing of beauty product reviews and recommendations within search engine apps like Mira. ### Industries Being Reshaped - **Beauty and Cosmetics:** Opportunity for disruptive innovation in the beauty and cosmetics industry by leveraging search engine apps like Mira to reach and connect with a broader consumer base. - **E-commerce and Retail:** Opportunity for disruptive innovation in the e-commerce and retail industry by integrating search engine apps like Mira to boost sales and enhance the customer shopping experience. - **Social Media and Networking:** Opportunity for disruptive innovation in the social media and networking industry by capitalizing on the community-building and social sharing features of search engine apps like Mira to engage beauty enthusiasts. ## Related on Trend Hunter - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [AI Skincare Consultant Apps](https://www.trendhunter.com/trends/skin-chat.md) - [Tech-Driven Beauty Mirrors](https://www.trendhunter.com/trends/swan-beauty-mirror.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [Hyper-Personalized Beauty Platforms](https://www.trendhunter.com/trends/kult-app.md) - [Cosmetics-Focused Mobile Retail Apps](https://www.trendhunter.com/trends/clarins1.md) - [Canadian Beauty Brand Locators](https://www.trendhunter.com/trends/north-finder.md) - [Personalized Beauty Planners](https://www.trendhunter.com/trends/makeup-playbook.md)