# AI Beauty Retail Mirrors Sephora's Digital Mirror Gives Personalized Recommendations to Shoppers By Laura McQuarrie | Published 2019-03-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-retail-mirror References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Sephora_introduces_AI-powered_digital_mirror_to_Spanish_flagship/153247) & [sephora.es](http://www.sephora.es/) At its Madrid flagship store in Spain, [Sephora](https://www.trendhunter.com/trends/sephora-chatbot) is introducing an [AI-powered beauty retail mirror](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror) in partnership with Wildbytes that will provide highly personalized experiences for customers. The digital retail mirror is set to enhance the in-store experience by being able to distinguish individual attributes of shoppers, such as their gender, age, look and style. In addition to considering the qualities of an individual, the smart mirror will be able to offer relevant suggestions based on the season, the climate or popular products. To get recommendations from the smart beauty retail mirror, Sephora customers will be able to interact with the mirror and get a QR code that can be used for in-store or online shopping. Through the [personalized product recommendations](https://www.trendhunter.com/trends/ai-skincare-product-recommendation) that the mirror makes, customers can expect a fun and streamlined shopping experience. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **AI Beauty Retail Mirrors:** AI-powered beauty retail mirrors that provide highly personalized experiences for customers. - **Personalized Product Recommendations:** AI-powered mirrors that offer relevant suggestions based on individual attributes, season, climate, or popular products. - **Enhanced In-store Experience:** Digital retail mirrors that enhance the in-store experience by providing personalized recommendations and a streamlined shopping experience. ### Who This Affects Most - **Retail:** Opportunity for retailers to integrate AI-powered mirrors for highly personalized and interactive shopping experiences. - **Beauty:** Disruptive innovation opportunities for the beauty industry to leverage AI and digital mirrors for personalized product recommendations. - **Technology:** Innovation potential for technology companies to develop AI-powered mirrors that provide personalized experiences and enhance the retail industry. ## Related on Trend Hunter - [Tech-Driven Beauty Mirrors](https://www.trendhunter.com/trends/swan-beauty-mirror.md) - [In-Store Skin Analyzers](https://www.trendhunter.com/trends/ai-skin-observer.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md) - [AI Beauty Installations](https://www.trendhunter.com/trends/sephora-illumination.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Interactive Beauty Mirrors](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror.md) - [AI Beauty Shopping Experiences](https://www.trendhunter.com/trends/gen-ai-advisor-series.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md)