# Songstress Beauty Lines Rihanna is Teaming with LVMH to Create a Full Range of Cosmetic Products By M | Published 2016-04-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beauty-range References: [highsnobiety](http://www.highsnobiety.com/2016/04/14/rihanna-makeup-line-announced/) & [lvmh](https://www.lvmh.com/) Rihanna might be most well-known for her catchy pop songs, but as the entrepreneur expands her fashion branding she is teaming up with Kendo to create a [full beauty range of cosmetic products](https://www.trendhunter.com/trends/juicy-couture-beauty-products). The collection will include makeup designed and executed by the songstress, adhering to the artist's edgy style. The collection will be an all-inclusive range of cosmetics with a wide variety of beauty products from mascaras to foundations with packaging themed to the songstress' style and taste -- so consumers can most likely expect dark hues and matte shades. Kendo has previously worked with celebrities such as Marc Jacobs and Kat Von D to create [expansive beauty lines](https://www.trendhunter.com/trends/rhode-launches-in-sephora). Rihanna's range will be available wherever [LVMH](https://www.trendhunter.com/trends/celine-beaut) goos are sold, and is set to debut in 2017. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Beauty Lines:** Rihanna's partnership with Kendo to create a full beauty range of cosmetic products reflects the growing trend of celebrities entering the beauty industry. - **Personalized Packaging:** The collection's packaging themed to Rihanna's style and taste showcases the trend of personalized packaging in the beauty industry. - **All-inclusive Beauty:** Rihanna's range of cosmetics catering to a wide variety of beauty products highlights the trend towards all-inclusive beauty offerings. ### Where This Applies - **Beauty:** The collaboration between Rihanna and Kendo in creating a full beauty range expands opportunities for disruptive innovation within the beauty industry. - **Fashion:** Rihanna's expansion into the beauty industry as part of her fashion branding indicates potential disruptive innovation opportunities at the intersection of fashion and beauty. - **Retail:** The availability of Rihanna's beauty range wherever LVMH goods are sold presents disruptive innovation opportunities within the retail industry. ## Related on Trend Hunter - [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md) - [Luxurious Beauty Collections](https://www.trendhunter.com/trends/la-beaut-collection.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Fashion-Minded Makeup Products](https://www.trendhunter.com/trends/lr-zeitgard-signature.md) - [Series-Inspired Cosmetic Collabs](https://www.trendhunter.com/trends/fenty-beauty-x-arcane.md) - [Inclusive Beauty Haircare Products](https://www.trendhunter.com/trends/fenty-hair.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md)